The Endorsement Contract serves as a crucial legal instrument in Pakistan's commercial landscape, establishing the terms and conditions under which an individual (endorser) will promote and represent a brand or its products. This document is essential when companies seek to leverage the reputation and influence of celebrities, social media influencers, or industry professionals for marketing purposes. The contract must comply with Pakistani legal requirements, including the Contract Act 1872, Trade Marks Ordinance 2001, and PEMRA regulations. It typically includes detailed provisions about endorsement scope, compensation, content approval processes, moral conduct requirements, and termination conditions. The document should also consider Islamic principles where relevant, particularly for brands targeting Muslim consumers or operating in Islamic finance sectors.
Your data doesn't train Genie's AI
You keep IP ownership of your information
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
OR
Let Ƶ's market-leading legal AI identify missing terms, unusual language, compliance issues and more - in just seconds.
1. Parties: Identification of the brand owner/company and the endorser, including their legal details and addresses
2. Background: Context of the agreement, brief description of the brand/product and endorser's reputation/credentials
3. Definitions: Definitions of key terms used throughout the agreement, including 'Products', 'Territory', 'Endorsement Services', 'Brand Materials'
4. Scope of Endorsement: Detailed description of endorsement services, including specific promotional activities, appearances, and use of endorser's image
5. Term and Territory: Duration of the agreement and geographical scope of the endorsement
6. Compensation: Payment terms, including base fees, royalties, performance bonuses, and payment schedule
7. Rights and Licenses: Grant of rights to use endorser's name, image, and likeness, including any limitations
8. Approval Rights: Process for approving endorsement materials and brand usage
9. Obligations of the Endorser: Specific duties, commitments, and behavioral requirements of the endorser
10. Obligations of the Company: Company's commitments regarding product quality, marketing support, and endorser support
11. Representations and Warranties: Standard warranties about capacity to contract and specific endorsement-related warranties
12. Termination: Grounds for termination, notice requirements, and consequences of termination
13. Confidentiality: Protection of confidential information and trade secrets
14. Governing Law and Dispute Resolution: Choice of Pakistani law and dispute resolution mechanisms
1. Morality Clause: Additional behavioral requirements and consequences of moral breaches, particularly relevant for high-profile endorsers
2. Digital Rights: Specific provisions for social media and digital platform endorsements
3. Exclusivity: Restrictions on endorsing competing products or brands
4. Insurance: Requirements for liability insurance coverage
5. Force Majeure: Provisions for unforeseen circumstances preventing performance
6. Assignment Rights: Rights to assign or transfer the agreement to other parties
7. Compliance with Shariah: Specific provisions ensuring compliance with Islamic principles, particularly relevant for Islamic brands or markets
8. Intellectual Property Protection: Additional IP protection clauses beyond standard rights and licenses
1. Schedule A - Endorsed Products: Detailed list of products/services covered by the endorsement
2. Schedule B - Compensation Details: Detailed breakdown of all fees, royalties, and payment structures
3. Schedule C - Endorsement Services: Specific details of required appearances, shoots, social media posts, etc.
4. Schedule D - Approved Usage Guidelines: Guidelines for using endorser's name, image, and likeness
5. Schedule E - Social Media Guidelines: Specific requirements for social media endorsements and posts
6. Appendix 1 - Brand Style Guide: Guidelines for brand representation and usage
7. Appendix 2 - Approval Process: Detailed workflow for content approval process
Relevant legal definitions
Clauses
Relevant Industries
Consumer Goods
Fashion and Apparel
Food and Beverage
Technology
Telecommunications
Sports Equipment
Beauty and Cosmetics
Banking and Financial Services
Automotive
Healthcare and Pharmaceuticals
Entertainment
Education
Real Estate
Retail
Relevant Teams
Legal
Marketing
Brand Management
Public Relations
Digital Marketing
Compliance
Commercial
Content Creation
Social Media
Business Development
Advertising
Contract Administration
Relevant Roles
Chief Marketing Officer
Brand Manager
Legal Counsel
Marketing Director
Talent Manager
Public Relations Manager
Digital Marketing Manager
Content Director
Compliance Officer
Commercial Director
Celebrity Manager
Advertising Manager
Social Media Manager
Contract Administrator
Business Development Manager
Find the exact document you need
Non Binding Agreement
A non-binding agreement template under Pakistani law for documenting business intentions and proposed collaborations without creating legal obligations.
Download
Lease Option (Real Estate)
A Pakistani law-governed agreement combining property lease terms with a future purchase option, integrating both common law and Islamic law principles.
Download
Business Agreement
A Pakistani law-compliant business agreement template for establishing commercial relationships between business entities.
Download
Unregistered Sale Agreement With Possession
A Pakistani law-compliant unregistered property sale agreement that facilitates immediate possession transfer while documenting the transaction terms and parties' obligations.
Download
Enforceable Agreement
Standard enforceable agreement template compliant with Pakistani law and the Contract Act 1872, suitable for various business transactions.
Download
Franchise Agreement Draft
A legal agreement under Pakistani law establishing the terms and conditions for operating a franchise business, including rights, obligations, and operational requirements of both franchisor and franchisee.
Download
Standard Form Contract
A standardized contract template compliant with Pakistani law, designed for consistent use across business transactions.
Download
Legal Agreement Between Two Parties
Standard two-party legal agreement template compliant with Pakistani law and jurisdiction, suitable for various business relationships.
Download
Simple Agreement
Basic contract template compliant with Pakistani law, suitable for straightforward business arrangements and general commercial use.
Download
Mutual Agreement Between Two Parties
A bilateral agreement template compliant with Pakistani law, establishing legal relationships between two parties with clearly defined mutual rights and obligations.
Download
Incorporation Agreement
A Pakistani law-governed agreement establishing a new company's structure, governance, and shareholder relationships under SECP regulations.
Download
Contract For Selling A Car
A Pakistani law-governed agreement for the sale and transfer of ownership of a motor vehicle, including essential terms and compliance requirements.
Download
Business Transfer Agreement
A legally binding agreement under Pakistani law facilitating the complete transfer of business operations, assets, and liabilities between entities.
Download
Tooling Agreement
A Pakistani law-governed agreement establishing terms for industrial tooling manufacture, supply, and maintenance, incorporating local manufacturing regulations and standards.
Download
Service Agreement Terms And Conditions
A Pakistani law-governed agreement establishing terms and conditions for service provision between provider and client.
Download
Representation Agreement
A Pakistani law-governed agreement establishing and regulating the relationship between a principal and their appointed representative, outlining representation terms and obligations.
Download
Provisional Agreement
A Pakistani law-governed interim agreement establishing temporary terms between parties while working towards a final agreement.
Download
Model Tenancy Agreement
A standardized rental agreement template compliant with Pakistani property laws and regulations, establishing terms between landlord and tenant.
Download
Land Agreement Between Two Parties
A Pakistani law-governed agreement for transferring land ownership between two parties, detailing property specifications, consideration, and transfer terms.
Download
Buyer Agency Agreement
A Pakistani law-governed agreement establishing a professional relationship between a property buyer and real estate agent, defining services, obligations, and compensation terms.
Download
Subordination Agreement Mortgage
A Pakistani law-governed agreement establishing priority ranking between multiple mortgages over the same property, determining the hierarchy of security interests between lenders.
Download
Agreement To Perform Work
A Pakistani law-governed agreement defining terms and conditions for specific work performance between contracting parties.
Download
Commercial Lease Form
A Pakistani law-compliant agreement establishing terms and conditions for commercial property leasing, including rights, obligations, and regulatory requirements.
Download
Simple Car Sale Agreement
A legally binding agreement under Pakistani law for the sale and transfer of ownership of a motor vehicle between two parties, documenting essential sale terms and conditions.
Download
Employee Accommodation Agreement
A Pakistan-compliant agreement governing employer-provided accommodation arrangements, outlining terms of occupancy and mutual obligations.
Download
Employment Contract Form
A Pakistani law-compliant employment contract establishing terms and conditions between employer and employee.
Download
Lease Agreement
A Pakistani law-compliant agreement establishing terms and conditions for property rental, governed by the Transfer of Property Act and provincial regulations.
Download
Contractual Agreement
A standard Contractual Agreement template compliant with Pakistani law, suitable for establishing legally binding business relationships.
Download
Security Agreement Form
A Pakistani law-governed agreement creating security interests over assets, establishing rights and obligations between security provider and holder under local secured transactions legislation.
Download
Labour Contract Agreement For Construction Of House
A comprehensive labor contract for house construction projects in Pakistan, ensuring compliance with local labor laws and construction regulations.
Download
House Construction Agreement Between Owner Contractor
A Pakistani law-governed agreement between property owner and contractor for house construction, detailing construction terms, specifications, and obligations.
Download
Lodger Agreement
A Pakistani law-compliant agreement establishing terms for a lodger to share accommodation with a homeowner, covering rights, responsibilities, and living arrangements.
Download
Consulting Agreement
A Pakistani law-governed agreement establishing terms and conditions between a client and consultant for professional consulting services.
Download
Head Of Terms Agreement
A preliminary agreement under Pakistani law outlining key terms and conditions of a proposed business transaction, serving as a framework for detailed negotiations and final agreements.
Download
Supply Contract Form
Standard Supply Contract Form compliant with Pakistani law, governing commercial supply relationships between parties for goods and materials.
Download
Business Contract
A business contract template compliant with Pakistani law, establishing terms and conditions for commercial relationships between parties.
Download
Business Purchase Agreement
A legally binding agreement under Pakistani law that documents the terms and conditions for the sale and purchase of a business, including all relevant assets, liabilities, and obligations.
Download
Bike Sale Agreement
A Pakistani law-governed agreement for the sale and purchase of motorcycles, ensuring legal transfer of ownership and compliance with local regulations.
Download
Umbrella Agreement
A Pakistani law-governed master agreement establishing framework terms for future specific agreements between parties.
Download
Master Service Agreement
A Pakistani law-governed framework agreement establishing terms and conditions for ongoing service relationships between parties, with provisions for specific service orders.
Download
ұԾ’s Security Promise
Genie is the safest place to draft. Here’s how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; ұԾ’s AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
We are ISO27001 certified, so your data is secure
Organizational security:
You retain IP ownership of your documents and their information
You have full control over your data and who gets to see it
.png)