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1. Performance Metrics: Specific KPIs and performance measurement criteria - include when the contract involves measurable marketing objectives

2. Data Protection: Specific provisions for handling personal data - include when the services involve customer data processing

3. Social Media Management: Specific terms for social media account management - include when social media services are part of the scope

4. Third-Party Vendors: Terms regarding use of third-party services - include when subcontractors or external tools will be used

5. Crisis Management: Procedures for handling marketing-related crises - include for high-profile or sensitive marketing campaigns

6. Non-Compete: Restrictions on working with competitors - include when dealing with sensitive market segments

7. Award Recognition: Terms for submitting campaign work for awards - include for creative-focused services

1. Schedule A - Scope of Services: Detailed breakdown of marketing services, deliverables, and specific campaign requirements

2. Schedule B - Fee Structure: Detailed pricing, payment milestones, and any variable costs or commission structures

3. Schedule C - Timeline: Project timeline, key milestones, and delivery dates for specific campaigns or deliverables

4. Schedule D - Brand Guidelines: Client's branding requirements and guidelines for marketing materials

5. Schedule E - Approved Subcontractors: List of pre-approved third-party vendors or subcontractors

6. Appendix 1 - Reporting Templates: Standard formats for marketing performance reports and analytics

7. Appendix 2 - Approval Process: Flowchart or description of content approval procedures and turnaround times