The Press Release Agreement serves as a critical legal framework for organizations operating in Indonesia who need to manage their public communications effectively and compliantly. This agreement is essential when companies engage external parties for press release services, whether for regular corporate announcements, financial results, marketing communications, or crisis management. The document ensures compliance with Indonesian press regulations, electronic information laws, and data protection requirements while establishing clear protocols for content approval, distribution timing, and confidentiality. It's particularly relevant in today's digital age where press releases are distributed across multiple platforms and need to adhere to both traditional media regulations and electronic information transaction laws. The agreement helps minimize legal risks while maintaining professional standards in public communications.
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1. Parties: Identifies the parties to the agreement - typically the company/organization and the PR agency or media partner
2. Background: Context of the agreement and the purpose of the press release arrangement
3. Definitions: Key terms used throughout the agreement including 'Press Release', 'Confidential Information', 'Distribution Channels'
4. Scope of Services: Details of press release services, including drafting, review, and distribution responsibilities
5. Approval Process: Step-by-step process for draft submission, review, revisions, and final approval
6. Distribution Rights: Rights and permissions for distributing the press release, including specified channels and territories
7. Timing and Embargo: Release timing, embargo periods, and coordination of publication
8. Confidentiality: Obligations regarding confidential information before and after release
9. Representations and Warranties: Parties' assurances regarding content accuracy and authority to publish
10. Term and Termination: Duration of the agreement and circumstances for early termination
11. Governing Law: Specification of Indonesian law as governing law and jurisdiction
1. Crisis Communication: Procedures for handling emergency or crisis communications, used when client requires specific crisis management protocols
2. Social Media Integration: Special provisions for social media distribution and management, included when social media is a key distribution channel
3. Translation Rights: Requirements for translation and multi-language distribution, needed for international press releases
4. Exclusivity: Terms regarding exclusive distribution rights, included when exclusive arrangements are required
5. Performance Metrics: Specific KPIs and reporting requirements, used when tracking press release performance is crucial
6. Third-Party Content: Provisions for handling third-party quotes, images, or content, needed when press release includes external content
1. Schedule A - Press Release Template: Standard template and formatting requirements for press releases
2. Schedule B - Distribution List: List of approved media outlets and distribution channels
3. Schedule C - Approval Matrix: Detailed workflow showing approval hierarchies and timeframes
4. Schedule D - Fee Schedule: Pricing and payment terms for press release services if applicable
5. Appendix 1 - Style Guide: Company's style guide and branding requirements for press releases
6. Appendix 2 - Contact List: Key contacts for both parties including emergency contacts
Relevant legal definitions
Clauses
Relevant Industries
Technology
Financial Services
Healthcare
Manufacturing
Retail
Energy
Telecommunications
Real Estate
Consumer Goods
Professional Services
Entertainment
Education
Transportation
Hospitality
Relevant Teams
Corporate Communications
Public Relations
Legal
Marketing
Compliance
Corporate Affairs
Brand Management
Investor Relations
Executive Management
Media Relations
Relevant Roles
Communications Director
Public Relations Manager
Corporate Communications Manager
Media Relations Specialist
Marketing Director
Legal Counsel
Compliance Officer
Chief Communications Officer
Corporate Affairs Director
Brand Manager
Public Information Officer
Press Secretary
Marketing Communications Manager
Investor Relations Manager
Chief Executive Officer
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