The Press Release Agreement is essential for organizations operating in the Philippines who need to formalize their relationship with PR service providers or agencies. This document is typically used when a company requires professional assistance in creating and distributing press releases to media outlets and the public. The agreement encompasses crucial elements such as service specifications, content approval processes, distribution rights, and compliance with Philippine media laws including Republic Act No. 53 (Press Freedom Law) and the Intellectual Property Code. It's particularly important for businesses that regularly communicate with the media and public, ensuring proper handling of corporate communications while protecting both parties' interests. The agreement also addresses modern PR needs such as digital distribution, social media integration, and crisis communications management, all within the framework of Philippine jurisdiction.
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1. Parties: Identifies the contracting parties - typically the company/organization (Client) and the PR agency or distribution service (Service Provider)
2. Background: Explains the context and purpose of the agreement, including the Client's need for press release services
3. Definitions: Defines key terms used throughout the agreement, including 'Press Release', 'Distribution Channels', 'Confidential Information', etc.
4. Scope of Services: Details the press release services to be provided, including writing, editing, distribution, and any additional PR services
5. Approval Process: Outlines the procedure for reviewing, approving, and modifying press releases before distribution
6. Distribution Rights and Channels: Specifies where and how press releases may be distributed and any territorial limitations
7. Content Ownership and IP Rights: Establishes ownership of press release content and associated intellectual property rights
8. Confidentiality: Sets out obligations regarding confidential information and trade secrets
9. Fees and Payment Terms: Details the compensation structure, payment schedule, and any additional costs
10. Term and Termination: Specifies the duration of the agreement and conditions for termination
11. Representations and Warranties: Contains assurances from both parties regarding their authority and capabilities
12. Limitation of Liability: Defines the extent of each party's liability and any indemnification provisions
13. General Provisions: Includes standard legal clauses such as governing law, notices, and amendment procedures
1. Performance Metrics: Used when specific KPIs or success metrics need to be established for the PR services
2. Crisis Communications: Include when the agreement needs to address handling of emergency or crisis situations
3. Social Media Integration: Add when press releases will be distributed through social media channels
4. Translation Services: Include when press releases need to be provided in multiple languages
5. Media Monitoring: Add when tracking and reporting of press release performance is required
6. Exclusivity: Include when either party requires exclusive rights or services
7. Compliance with Industry Regulations: Add when the Client operates in a regulated industry with specific communication requirements
1. Schedule A - Service Level Agreement: Details specific service standards, response times, and delivery expectations
2. Schedule B - Fee Schedule: Detailed breakdown of fees, costs, and payment terms
3. Schedule C - Distribution Channel List: Comprehensive list of approved media outlets and distribution channels
4. Schedule D - Approval Process Workflow: Detailed workflow diagram for press release approval process
5. Appendix 1 - Template Press Release: Standard format and guidelines for press releases
6. Appendix 2 - Contact Information: Key contacts for both parties, including emergency contacts
7. Appendix 3 - Style Guide: Client's branding and style requirements for press releases
Relevant legal definitions
Clauses
Relevant Industries
Media and Entertainment
Public Relations
Corporate Communications
Advertising and Marketing
Technology
Financial Services
Healthcare
Retail
Manufacturing
Education
Non-Profit Organizations
Government and Public Sector
Telecommunications
Professional Services
Real Estate
Relevant Teams
Legal
Corporate Communications
Public Relations
Marketing
Executive Leadership
Business Development
Compliance
Corporate Affairs
Brand Management
Digital Marketing
Media Relations
Relevant Roles
Communications Director
Public Relations Manager
Marketing Director
Corporate Communications Manager
Media Relations Specialist
Chief Marketing Officer
Legal Counsel
Compliance Officer
Business Development Manager
Chief Executive Officer
Brand Manager
Content Manager
Public Affairs Director
Corporate Secretary
Press Secretary
Marketing Communications Manager
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