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Press Release Agreement

Press Release Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Press Release Agreement

"I need a Press Release Agreement for engaging a PR agency to handle our company's product launch in March 2025, including drafting and distributing press releases to Hong Kong media outlets, with specific provisions for protecting our product intellectual property."

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Document background
The Press Release Agreement serves as a critical document for organizations operating in Hong Kong who need to manage their public communications effectively and legally. It is particularly important in today's fast-paced media environment where accurate and timely communication is essential. This agreement type is used when engaging external PR agencies or establishing internal processes for press release management, ensuring compliance with Hong Kong's legal framework including privacy laws, intellectual property rights, and media regulations. The document typically covers approval workflows, content ownership, distribution rights, confidentiality provisions, and specific requirements for regulated industries. It's especially relevant for listed companies subject to Hong Kong Stock Exchange disclosure requirements and organizations managing sensitive public communications.
Suggested Sections

1. Parties: Identification of the contracting parties - typically the company/organization and the PR agency or consultant

2. Background: Context of the agreement and relationship between the parties

3. Definitions: Key terms used throughout the agreement including 'Press Release', 'Confidential Information', 'Approval Process', etc.

4. Scope of Services: Details of press release services to be provided, including drafting, editing, and distribution

5. Approval Process: Step-by-step process for draft submission, review, revision, and final approval

6. Content Ownership and License: Rights and ownership of press release content, including intellectual property provisions

7. Distribution Rights: Terms governing the distribution channels and rights to distribute the press release

8. Confidentiality: Obligations regarding confidential information handling and disclosure restrictions

9. Timing and Deadlines: Timeframes for draft submission, approval, and release

10. Fees and Payment: Financial terms including service fees, payment schedule, and additional costs

11. Term and Termination: Duration of agreement and circumstances for termination

12. General Provisions: Standard contractual terms including governing law, notices, and entire agreement

Optional Sections

1. Multiple Release Terms: Include when agreement covers ongoing press release services rather than a single release

2. Regulatory Compliance: Required for listed companies or regulated industries with specific disclosure requirements

3. International Distribution: Include when press releases will be distributed across multiple jurisdictions

4. Third-Party Services: Required when external distribution services or wire services will be used

5. Crisis Communication: Include when agreement covers emergency or crisis communication procedures

6. Performance Metrics: Optional section for defining KPIs and success metrics

7. Translation Rights: Include when press releases need to be translated into multiple languages

8. Social Media Integration: Include when press release distribution includes social media channels

Suggested Schedules

1. Schedule 1 - Fee Schedule: Detailed breakdown of fees, costs, and payment terms

2. Schedule 2 - Approval Flow Chart: Visual representation of the approval process and timeline

3. Schedule 3 - Distribution List: List of approved media outlets and distribution channels

4. Schedule 4 - Style Guide: Company's style guidelines and branding requirements

5. Schedule 5 - Contact Details: Key contacts for both parties including emergency contacts

6. Appendix A - Template Release Form: Standard template for press release format and structure

7. Appendix B - Compliance Checklist: Regulatory and internal compliance requirements checklist

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






































Clauses































Relevant Industries

Financial Services

Technology

Healthcare

Retail

Manufacturing

Professional Services

Media and Entertainment

Real Estate

Education

Non-profit

Energy

Telecommunications

Consumer Goods

Transportation and Logistics

Relevant Teams

Legal

Corporate Communications

Public Relations

Marketing

Compliance

External Affairs

Investor Relations

Corporate Affairs

Brand Management

Digital Communications

Relevant Roles

Chief Communications Officer

Public Relations Director

Corporate Communications Manager

Marketing Director

Media Relations Manager

Legal Counsel

Compliance Officer

Chief Marketing Officer

Brand Manager

External Affairs Director

Investor Relations Manager

Corporate Secretary

Communications Specialist

Public Affairs Manager

Digital Communications Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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