The Press Release Agreement serves as a crucial legal framework for organizations requiring professional management of their public communications. This document is essential when a company engages external PR professionals or agencies to handle their press releases and media communications. It establishes clear guidelines for content creation, approval workflows, and distribution processes while ensuring compliance with Canadian media regulations and privacy laws. The agreement typically includes provisions for confidentiality, intellectual property rights, service levels, and quality standards. It's particularly important for publicly traded companies subject to securities regulations and organizations needing consistent, professional communication with media and stakeholders. The document should be customized based on the specific needs of the organization, industry requirements, and applicable provincial regulations within Canada.
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1. Parties: Identifies the parties to the agreement - typically the company and the PR agency/consultant
2. Background: Outlines the context and purpose of the agreement
3. Definitions: Defines key terms used throughout the agreement
4. Scope of Services: Details the types of press releases and related services to be provided
5. Approval Process: Specifies the review and approval workflow for press releases
6. Timeline and Deadlines: Establishes standard timelines for drafting, review, and distribution
7. Distribution Rights: Defines the channels and rights for distributing the press releases
8. Confidentiality: Outlines confidentiality obligations and handling of sensitive information
9. Intellectual Property: Addresses ownership and usage rights of press release content
10. Fees and Payment: Details the cost structure and payment terms
11. Term and Termination: Specifies the duration and termination conditions of the agreement
12. General Provisions: Standard legal clauses including governing law, amendments, and notices
1. Multi-language Services: Include when press releases need to be produced in multiple languages
2. Social Media Integration: Add when social media distribution and management is part of the scope
3. Crisis Communication: Include procedures for handling emergency or crisis communications
4. Performance Metrics: Add when specific KPIs or metrics need to be tracked
5. Regulatory Compliance: Include for industries with specific regulatory requirements (e.g., financial services)
6. Subcontractor Rights: Add when the PR agency may need to engage subcontractors
7. Media Monitoring: Include if media monitoring and reporting services are required
1. Schedule A - Press Release Template: Standard template and formatting requirements for press releases
2. Schedule B - Fee Schedule: Detailed breakdown of fees for different types of services
3. Schedule C - Contact List: Key contacts and escalation matrix for both parties
4. Schedule D - Distribution Channels: List of approved distribution channels and media outlets
5. Schedule E - Approval Workflow: Detailed workflow diagram for the review and approval process
6. Appendix 1 - Style Guide: Company's style guide and brand guidelines for press releases
7. Appendix 2 - Compliance Checklist: Checklist for ensuring regulatory compliance in press releases
Relevant legal definitions
Clauses
Relevant Industries
Technology
Financial Services
Healthcare
Manufacturing
Retail
Entertainment
Professional Services
Energy
Telecommunications
Consumer Goods
Real Estate
Non-Profit Organizations
Education
Government and Public Sector
Relevant Teams
Public Relations
Corporate Communications
Marketing
Legal
Compliance
Executive Leadership
Brand Management
Content
Media Relations
Public Affairs
Corporate Affairs
Relevant Roles
Chief Communications Officer
Public Relations Director
Communications Manager
Marketing Director
Corporate Communications Specialist
Media Relations Manager
Public Affairs Director
Brand Manager
Content Manager
Legal Counsel
Compliance Officer
Chief Marketing Officer
PR Agency Account Director
Communications Consultant
Corporate Secretary
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