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Likeness Agreement for Indonesia

Likeness Agreement Template for Indonesia

This document is a comprehensive Likeness Agreement governed by Indonesian law, designed to establish and regulate the terms under which an individual's image, voice, name, or other personal characteristics can be used by another party. It incorporates provisions compliant with Indonesian intellectual property laws, personal data protection regulations, and civil code requirements. The agreement addresses key aspects such as usage rights, territorial limitations, compensation, approval processes, and termination conditions, while ensuring alignment with Indonesian legal requirements including Law No. 28 of 2014 on Copyright and Law No. 27 of 2022 on Personal Data Protection.

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What is a Likeness Agreement?

A Likeness Agreement is essential when an individual's personal characteristics, including their image, voice, name, or likeness, are to be used for commercial or promotional purposes. This document, governed by Indonesian law, establishes the legal framework for such usage, ensuring compliance with local regulations including copyright law, data protection requirements, and civil code provisions. The agreement is commonly used in advertising campaigns, entertainment productions, merchandise creation, and digital media content, providing detailed terms for usage rights, approval processes, and compensation. It protects both the rights holder's interests and the licensee's ability to utilize the likeness as agreed, while maintaining compliance with Indonesian legal requirements regarding personal rights and commercial usage.

What sections should be included in a Likeness Agreement?

1. Parties: Identification of the rights holder (the person whose likeness is being licensed) and the licensee

2. Background: Context of the agreement and brief description of the purpose for which the likeness will be used

3. Definitions: Key terms including 'Likeness', 'Territory', 'Term', 'Licensed Materials', and 'Approved Uses'

4. Grant of Rights: Specific rights being granted regarding the use of the person's likeness, including scope and limitations

5. Term and Territory: Duration of the agreement and geographical areas where the likeness may be used

6. Usage Rights and Restrictions: Detailed specifications of how the likeness can and cannot be used

7. Approval Rights: Process for approving specific uses of the likeness and any required consultations

8. Compensation: Payment terms, including any royalties, flat fees, or other financial arrangements

9. Representations and Warranties: Statements by both parties regarding their rights and abilities to enter into the agreement

10. Intellectual Property: Clarification of IP ownership and rights

11. Termination: Conditions under which the agreement can be terminated and consequences of termination

12. General Provisions: Standard clauses including notices, governing law, and dispute resolution

What sections are optional to include in a Likeness Agreement?

1. Moral Rights: Specific provisions regarding moral rights under Indonesian law, particularly relevant for creative or artistic uses

2. Digital Rights: Detailed provisions for digital and social media usage, necessary when online platforms are involved

3. Merchandising Rights: Specific terms for merchandise creation and sales, included when commercial products are planned

4. Privacy and Data Protection: Additional provisions aligned with Indonesian data protection laws, particularly important for digital uses

5. Third Party Rights: Provisions regarding sublicensing and transfer rights, included when third-party usage is contemplated

6. Language Requirements: Provisions regarding Indonesian language requirements and translation, important for compliance with Law No. 24 of 2009

7. Exclusivity Provisions: Terms regarding exclusive use rights, included when exclusive rights are being granted

What schedules should be included in a Likeness Agreement?

1. Schedule 1 - Licensed Materials: Detailed list and copies of specific photographs, images, or recordings covered by the agreement

2. Schedule 2 - Approved Uses: Comprehensive list of specific approved uses and any pre-approved variations

3. Schedule 3 - Territory Specifications: Detailed breakdown of geographical territories and any territory-specific restrictions

4. Schedule 4 - Compensation Schedule: Detailed payment terms, including any royalty calculations or payment milestones

5. Schedule 5 - Approval Procedures: Detailed procedures for obtaining approval for usage of likeness

6. Appendix A - Sample Approval Form: Template for securing approval for specific uses of the likeness

7. Appendix B - Brand Guidelines: Guidelines for how the likeness should be presented and used in various contexts

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Indonesia

Publisher

Ƶ

Document Type

Release Agreement

Cost

Free to use
Relevant legal definitions






























Clauses































Relevant Industries

Entertainment

Media

Advertising

Sports

Fashion

Consumer Goods

Digital Marketing

Social Media

Gaming

E-commerce

Public Relations

Film and Television

Music Industry

Relevant Teams

Legal

Marketing

Brand Management

Creative Services

Digital Content

Compliance

Public Relations

Commercial

Intellectual Property

Talent Management

Relevant Roles

Legal Counsel

Brand Manager

Marketing Director

Talent Manager

Creative Director

Content Manager

Licensing Manager

Compliance Officer

Entertainment Lawyer

Rights Management Specialist

Digital Marketing Manager

Public Relations Manager

Commercial Director

Intellectual Property Lawyer

Contract Administrator

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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