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1. Parties: Identifies the contracting parties - the Client and the Agency, including their complete legal names, registration numbers, and registered addresses as required under Indonesian law
2. Background: Provides context for the agreement and establishes the parties' intentions and qualifications
3. Definitions: Defines key terms used throughout the agreement for clarity and legal certainty
4. Appointment and Scope of Authority: Formally establishes the agency relationship and defines the extent of the agency's authority to act on behalf of the client
5. Services: Details the specific services to be provided by the agency, including media planning, buying, and management responsibilities
6. Term and Termination: Specifies the duration of the agreement and conditions for termination
7. Compensation and Payment Terms: Outlines the fee structure, payment schedules, and any commission arrangements
8. Media Buying Process: Details the procedures for media planning, buying, and client approval processes
9. Reporting and Performance Metrics: Specifies reporting requirements and key performance indicators
10. Intellectual Property Rights: Addresses ownership and usage rights of creative materials and campaign assets
11. Confidentiality: Protects confidential information exchanged during the relationship
12. Representations and Warranties: Contains standard warranties and representations from both parties
13. Liability and Indemnification: Outlines the liability limits and indemnification obligations
14. Force Majeure: Addresses unforeseen circumstances that may affect contract performance
15. Governing Law and Dispute Resolution: Specifies Indonesian law as governing law and outlines dispute resolution procedures
16. General Provisions: Contains standard boilerplate clauses including notices, amendments, and assignment
1. Digital Media Services: Include when the agency will handle digital media buying and programmatic advertising
2. Creative Services: Include when the agency will provide creative development services in addition to media services
3. Social Media Management: Include when the scope includes social media platform management
4. Market Research and Analytics: Include when the agency will provide detailed market research and analytics services
5. International Media Buying: Include when the scope involves media buying in multiple countries
6. Content Creation and Management: Include when the agency will create and manage content
7. Crisis Management: Include when the agency will handle media communications during crisis situations
8. Compliance with Religious/Cultural Requirements: Include specific provisions for compliance with Indonesian religious and cultural norms in advertising
9. Data Protection and Privacy: Include detailed data protection provisions when handling sensitive customer data
1. Schedule A - Scope of Services: Detailed breakdown of all services to be provided by the agency
2. Schedule B - Fee Structure: Detailed fee calculations, commission rates, and payment terms
3. Schedule C - Key Personnel: List of key agency team members assigned to the account
4. Schedule D - Service Level Agreement: Specific performance metrics and service level requirements
5. Schedule E - Approved Media Vendors: List of pre-approved media vendors and platforms
6. Schedule F - Reporting Templates: Standard formats for regular reporting and performance updates
7. Schedule G - Client Brand Guidelines: Client's branding requirements and guidelines
8. Appendix 1 - Authorization Matrix: Approval levels and authorities for different types of media purchases
9. Appendix 2 - Media Planning Calendar: Annual or quarterly media planning calendar
10. Appendix 3 - Compliance Checklist: Checklist of regulatory and compliance requirements under Indonesian law
Advertising and Marketing
Media and Entertainment
Consumer Goods
Retail
Telecommunications
Banking and Financial Services
Automotive
Food and Beverage
Healthcare and Pharmaceuticals
Technology
Real Estate
Tourism and Hospitality
Education
E-commerce
Legal
Marketing
Procurement
Finance
Brand Management
Communications
Digital Marketing
Compliance
Business Development
Commercial Operations
Chief Marketing Officer
Marketing Director
Media Director
Procurement Manager
Legal Counsel
Brand Manager
Marketing Manager
Advertising Manager
Finance Director
Commercial Director
Business Development Manager
Communications Director
Digital Marketing Manager
Agency Relations Manager
Contract Manager
Compliance Officer
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