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Agency Of Record Agreement
"Need an Agency of Record Agreement for appointing a digital marketing agency to handle our APAC social media campaigns, with specific KPIs for engagement rates and a monthly retainer of SGD 25,000, starting from March 2025."
1. Parties: Identification and details of the Principal and the Agency
2. Background: Context of the agreement and relationship between parties
3. Definitions: Key terms used throughout the agreement
4. Appointment and Scope: Terms of agency appointment and scope of services
5. Term and Termination: Duration of agreement and termination provisions
6. Fees and Payment: Compensation structure, payment terms, and expenses
7. Obligations of the Agency: Agency's responsibilities and service commitments
8. Obligations of the Principal: Principal's responsibilities and commitments
9. Intellectual Property Rights: Ownership and usage rights of created materials
10. Confidentiality: Protection of confidential information
1. Performance Metrics: Specific KPIs and performance evaluation criteria for measuring agency's effectiveness
2. Exclusivity: Terms defining exclusive representation rights and restrictions on working with competitors
3. Insurance: Required insurance coverage and liability protection requirements
4. Data Protection: PDPA compliance obligations and data handling procedures
5. Force Majeure: Provisions covering unforeseen circumstances and their impact on obligations
1. Schedule of Services: Detailed breakdown of all services to be provided by the agency
2. Fee Schedule: Comprehensive breakdown of fees, charges, and payment structure
3. Service Level Agreement: Detailed performance metrics, response times, and service standards
4. Key Personnel: List of key team members, their roles, and responsibilities
5. Approval Process: Detailed workflow for approvals and sign-offs on deliverables
6. Brand Guidelines: Client's branding requirements and standards for agency compliance
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