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The Manufacturer Agent Agreement is essential for companies seeking to expand their market presence through commercial agents in Denmark and potentially other territories. This agreement type is specifically governed by Danish law, including the Commercial Agents Act (Handelsagentloven) which implements EU Directive 86/653/EEC. It's particularly important for manufacturers who want to establish a sales presence without setting up their own sales force, defining the framework for how an agent can represent the manufacturer, promote products, and engage with customers. The agreement must carefully balance the manufacturer's need for effective representation with the agent's statutory rights under Danish law, including provisions for commission, termination notice, and potential goodwill compensation. Special attention is required for compliance with both Danish mandatory provisions and EU regulations.

1. Parties: Identification of the manufacturer (principal) and the agent, including full legal names, registration numbers, and registered addresses

2. Background: Context of the agreement, brief description of the manufacturer's business, and the purpose of appointing the agent

3. Definitions: Definitions of key terms used throughout the agreement, including 'Products', 'Territory', 'Customers', 'Commission', etc.

4. Appointment and Scope: Formal appointment of the agent, nature of the relationship (exclusive/non-exclusive), and territorial scope

5. Agent's Rights and Obligations: Detailed description of the agent's duties, including promotion, customer relations, reporting requirements, and compliance obligations

6. Manufacturer's Rights and Obligations: Manufacturer's commitments regarding product information, support, training, and supply obligations

7. Commission Structure: Detailed provisions on commission calculations, payment terms, and conditions for commission entitlement as per Danish law

8. Intellectual Property Rights: Protection and usage rights of trademarks, logos, and other IP during and after the agreement

9. Confidentiality: Obligations regarding confidential information and trade secrets

10. Term and Termination: Duration of agreement, notice periods, and grounds for termination in accordance with Danish law

11. Post-Termination Provisions: Rights and obligations after termination, including compensation rights under Danish law

12. Governing Law and Jurisdiction: Confirmation of Danish law as governing law and jurisdiction for disputes

13. General Provisions: Standard clauses including force majeure, entire agreement, amendments, and notices