Personal Data Protection Act (PDPA) 2012: Key legislation governing the collection, use, disclosure, and care of personal data. Essential for digital marketing activities involving customer data.
Electronic Transactions Act (ETA): Regulates electronic transactions and digital contracts, providing legal foundation for online business activities and digital agreements.
Copyright Act: Protects intellectual property rights in digital content, including marketing materials, designs, and creative works.
Trade Marks Act: Governs the use and protection of trademarks in marketing materials and branding activities.
Spam Control Act: Regulates electronic marketing messages and prevents unsolicited commercial communications.
Consumer Protection (Fair Trading) Act: Ensures fair trading practices and protects consumer interests in digital marketing activities.
Singapore Code of Advertising Practice (SCAP): Guidelines for advertising standards and practices in Singapore, including digital marketing channels.
Interactive Marketing Communication & Social Media Guidelines: ASAS guidelines specifically governing social media marketing and interactive digital communications.
Broadcasting Act: Regulates online content and broadcasting standards, including digital marketing content.
Internet Code of Practice: Guidelines for acceptable internet content and practices in Singapore's digital space.
Competition Act: Ensures fair competition practices in digital marketing and prevents anti-competitive behavior.
Common Law Contract Principles: Traditional contract law principles that apply to digital marketing agreements under Singapore's legal system.
Employment Act: Relevant for contracts involving digital marketing staff or contractors.
GDPR Compliance Requirements: International data protection requirements if the digital marketing activities target EU customers.
International Data Transfer Regulations: Rules governing the transfer of data across borders in digital marketing operations.
