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Marketing Sponsorship Agreement
"I need a Marketing Sponsorship Agreement for my tech company to sponsor a major esports tournament in Singapore, with exclusive category rights and detailed digital marketing provisions, to commence in March 2025."
1. Parties: Identifies the sponsor and sponsee with full legal details
2. Background: Context of the sponsorship arrangement and relationship between parties
3. Definitions: Key terms used throughout the agreement
4. Sponsorship Rights: Details of what the sponsor receives in exchange for their support
5. Payment Terms: Amount, timing, and method of sponsorship payments
6. Term and Termination: Duration of agreement and circumstances for ending it
7. Intellectual Property Rights: Usage rights for logos, trademarks, and other IP
8. Confidentiality: Provisions for handling confidential information between parties
9. Representations and Warranties: Standard assurances from both parties
10. General Provisions: Standard boilerplate clauses including notices, governing law, etc.
1. Exclusivity Provisions: Used when sponsor requires category exclusivity or territorial restrictions
2. Digital Rights: Specific provisions for online and social media presence when digital marketing is involved
3. Force Majeure: Provisions for unforeseen circumstances in long-term or high-value agreements
4. Compliance with Laws: Specific section on regulatory compliance when dealing with regulated industries
5. Data Protection: Specific provisions for handling personal data when marketing activities involve data collection
1. Schedule 1: Sponsorship Benefits: Detailed list of all sponsorship entitlements and deliverables
2. Schedule 2: Brand Guidelines: Sponsor's logo usage and brand requirements
3. Schedule 3: Payment Schedule: Detailed breakdown of payment amounts and dates
4. Schedule 4: Performance Metrics: KPIs and measurement criteria for sponsorship success
5. Schedule 5: Approval Process: Procedures and timelines for content and marketing materials approval
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