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Marketing Sponsorship Agreement Template for Singapore

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Key Requirements PROMPT example:

Marketing Sponsorship Agreement

"I need a Marketing Sponsorship Agreement for my tech company to sponsor a major esports tournament in Singapore, with exclusive category rights and detailed digital marketing provisions, to commence in March 2025."

Document background
Marketing Sponsorship Agreements are essential documents for businesses engaging in promotional partnerships in Singapore. These agreements define the commercial relationship between sponsors and sponsees, outlining financial commitments, marketing rights, and mutual obligations. A well-structured Marketing Sponsorship Agreement is crucial for protecting both parties' interests while ensuring compliance with Singapore's advertising laws, data protection regulations, and consumer protection framework. It typically includes specific provisions for brand usage, performance measurement, and termination conditions, adapted to Singapore's business environment and legal requirements.
Suggested Sections

1. Parties: Identifies the sponsor and sponsee with full legal details

2. Background: Context of the sponsorship arrangement and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Sponsorship Rights: Details of what the sponsor receives in exchange for their support

5. Payment Terms: Amount, timing, and method of sponsorship payments

6. Term and Termination: Duration of agreement and circumstances for ending it

7. Intellectual Property Rights: Usage rights for logos, trademarks, and other IP

8. Confidentiality: Provisions for handling confidential information between parties

9. Representations and Warranties: Standard assurances from both parties

10. General Provisions: Standard boilerplate clauses including notices, governing law, etc.

Optional Sections

1. Exclusivity Provisions: Used when sponsor requires category exclusivity or territorial restrictions

2. Digital Rights: Specific provisions for online and social media presence when digital marketing is involved

3. Force Majeure: Provisions for unforeseen circumstances in long-term or high-value agreements

4. Compliance with Laws: Specific section on regulatory compliance when dealing with regulated industries

5. Data Protection: Specific provisions for handling personal data when marketing activities involve data collection

Suggested Schedules

1. Schedule 1: Sponsorship Benefits: Detailed list of all sponsorship entitlements and deliverables

2. Schedule 2: Brand Guidelines: Sponsor's logo usage and brand requirements

3. Schedule 3: Payment Schedule: Detailed breakdown of payment amounts and dates

4. Schedule 4: Performance Metrics: KPIs and measurement criteria for sponsorship success

5. Schedule 5: Approval Process: Procedures and timelines for content and marketing materials approval

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions






























Clauses



































Industries

Consumer Protection (Fair Trading) Act 2003: Primary legislation that protects consumers against unfair practices and ensures fair trading standards in marketing and sponsorship activities

Singapore Contract Law: Common law principles governing contract formation, enforcement, and remedies in Singapore

Competition Act 2004: Legislation preventing anti-competitive practices and ensuring fair market competition in sponsorship arrangements

Personal Data Protection Act 2012: Regulates the collection, use, and disclosure of personal data in marketing activities and sponsorship implementations

Singapore Code of Advertising Practice: Guidelines ensuring truthful, legal, and decent advertising and marketing communications

Interactive Marketing Communication & Social Media Guidelines: Specific guidelines for digital marketing and social media promotional activities

Spam Control Act 2007: Regulates bulk electronic messages and protects against unsolicited communications in marketing

Broadcasting Act: Regulates broadcasting services and content standards for sponsored media content

IMDA Guidelines: Regulatory framework by Info-communications Media Development Authority for media and communications

Trade Marks Act: Protects trademarks and their usage in sponsorship and marketing materials

Copyright Act 2021: Protects creative works and their usage rights in sponsorship and marketing content

Electronic Transactions Act: Governs electronic transactions and digital communications in sponsorship agreements

Gambling Control Act: Regulates gambling-related sponsorships and promotional activities if applicable

Food Regulations: Specific regulations for food-related sponsorships and marketing if applicable

Registered Designs Act: Protects industrial designs that may be used in marketing and sponsorship materials

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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