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Advertising Sales Agreement

Advertising Sales Agreement Template for Singapore

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Key Requirements PROMPT example:

Advertising Sales Agreement

"I need an Advertising Sales Agreement for my digital marketing agency to provide social media advertising services to a Singapore-based retail client, including performance metrics and a monthly reporting structure."

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Document background
The Advertising Sales Agreement is essential for businesses engaging in advertising services in Singapore. This document is typically used when an advertising service provider or agency enters into a commercial relationship with a client for the provision of advertising services. It covers crucial aspects such as service scope, pricing, performance metrics, and compliance with Singapore's advertising regulations and data protection laws. The agreement ensures both parties understand their rights and obligations while providing legal protection in accordance with Singapore law.
Suggested Sections

1. Parties: Identification of the advertising service provider and client

2. Background: Context of the agreement and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of advertising services to be provided

5. Payment Terms: Fees, payment schedule, and related conditions

6. Term and Termination: Duration of agreement and termination conditions

7. Intellectual Property Rights: Ownership and usage rights of advertising materials

8. Confidentiality: Protection of confidential information shared between parties

9. Representations and Warranties: Guarantees and assurances from both parties

10. Limitation of Liability: Scope and limits of each party's liability

11. Governing Law and Jurisdiction: Singapore law governance and dispute resolution provisions

Optional Sections

1. Performance Metrics: KPIs and measurement criteria for advertising campaign performance

2. Territory Rights: Geographical limitations and scope of advertising services

3. Agency Commission: Commission structure and payment terms for agency services

4. Data Protection: Compliance with PDPA and handling of personal data

5. Force Majeure: Provisions for unforeseen circumstances affecting performance

Suggested Schedules

1. Schedule 1: Service Specifications: Detailed breakdown of advertising services and deliverables

2. Schedule 2: Rate Card: Comprehensive pricing details for different advertising services

3. Schedule 3: Campaign Timeline: Delivery schedule, milestones, and campaign deadlines

4. Appendix A: Creative Guidelines: Brand guidelines, creative specifications, and content requirements

5. Appendix B: Compliance Requirements: List of applicable advertising regulations and compliance requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions
































Clauses































Industries

Contract Law: Singapore's common law system that governs the formation and enforcement of contracts, including basic principles of offer, acceptance, consideration, and contractual obligations

Consumer Protection (Fair Trading) Act: Legislation that protects consumers against unfair practices and ensures truthful advertising claims

Personal Data Protection Act (PDPA) 2012: Governs the collection, use, and disclosure of personal data in advertising and marketing activities

Electronic Transactions Act: Regulates electronic communications and digital contracts, relevant for online advertising agreements

Singapore Code of Advertising Practice (SCAP): Industry guidelines setting standards for advertising content and practices in Singapore

Interactive Marketing Communication & Social Media Guidelines: Specific guidelines by Advertising Standards Authority of Singapore for digital and social media advertising

Internet Advertising Guidelines: Regulations governing online advertising practices and requirements in Singapore

Broadcasting Act: Regulates broadcasting services and content standards for advertisements in broadcast media

IMDA Regulations: Info-communications Media Development Authority guidelines for media content and advertising standards

Spam Control Act: Controls unsolicited commercial messages and electronic marketing communications

Defamation Act: Protects against false or damaging statements in advertising content

Copyright Act: Protects intellectual property rights in advertising materials and content

Trade Marks Act: Protects trademarks and their use in advertising and marketing materials

Undesirable Publications Act: Controls objectionable content in publications and advertisements

Competition Act: Prevents anti-competitive practices in advertising and marketing agreements

Sector-Specific Regulations: Special restrictions for advertising regulated products like tobacco, alcohol, and gambling

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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