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Marketing Partnership Agreement

Marketing Partnership Agreement Generator for Singapore

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Key Requirements PROMPT example:

Marketing Partnership Agreement

"Need a Marketing Partnership Agreement for our tech startup to partner with a social media influencer agency in Singapore, focusing on content creation and revenue sharing, with specific KPIs for follower growth and engagement rates starting March 2025."

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Document background
The Marketing Partnership Agreement is essential for businesses seeking to formalize marketing collaborations in Singapore. It provides a comprehensive framework for joint marketing initiatives, protecting both parties' interests while ensuring compliance with Singapore's regulatory requirements. This document is particularly relevant in today's digital age, where cross-company marketing initiatives require clear guidelines on data protection, intellectual property rights, and performance metrics. The agreement addresses key aspects such as revenue sharing, marketing responsibilities, and compliance with Singapore's PDPA and advertising standards.
Suggested Sections

1. Parties: Identification and details of the contracting parties

2. Background: Context and purpose of the marketing partnership

3. Definitions: Key terms used throughout the agreement

4. Scope of Partnership: Detailed description of marketing activities and responsibilities

5. Term and Termination: Duration of agreement and termination provisions

6. Financial Terms: Payment terms, revenue sharing, and financial obligations

7. Intellectual Property Rights: Usage rights and ownership of marketing materials

8. Data Protection: PDPA compliance and data handling requirements

9. Confidentiality: Protection of confidential information

10. Governing Law: Singapore law provisions and jurisdiction

Optional Sections

1. Performance Metrics: Specific KPIs and success metrics for measuring partnership effectiveness

2. Territory Rights: Geographical limitations and specifications for marketing activities

3. Exclusivity: Terms regarding exclusive partnership arrangements and restrictions

4. Insurance: Insurance requirements and coverage specifications for marketing activities

5. Force Majeure: Provisions for handling unforeseen circumstances and events beyond parties' control

Suggested Schedules

1. Schedule 1 - Marketing Plan: Detailed marketing strategy and planned activities

2. Schedule 2 - Brand Guidelines: Brand usage rules and specifications

3. Schedule 3 - Fee Schedule: Detailed breakdown of fees and payment terms

4. Schedule 4 - KPI Metrics: Detailed performance indicators and measurement methods

5. Schedule 5 - Approved Marketing Materials: Pre-approved marketing content and templates

6. Schedule 6 - Data Processing Agreement: Detailed data handling procedures and PDPA compliance requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions





























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Industries

Contract Law (Amendment) Act 2023: Primary legislation governing contract formation, enforcement, and remedies in Singapore

Electronic Transactions Act 2010: Regulates electronic transactions and digital signatures in commercial agreements

Personal Data Protection Act 2012: Governs collection, use, disclosure and care of personal data, including marketing consent requirements and cross-border data transfers

Consumer Protection (Fair Trading) Act: Protects consumers against unfair practices and regulates marketing claims

Competition Act 2004: Ensures fair competition and regulates anti-competitive practices in marketing partnerships

Singapore Code of Advertising Practice: Industry guidelines for advertising standards and ethical marketing practices

Spam Control Act 2007: Regulates unsolicited commercial electronic messages and marketing communications

Broadcasting Act: Regulates broadcasting services and digital content distribution in marketing

Trade Marks Act: Protects trademarks and brand assets used in marketing activities

Copyright Act 2021: Protects original works and content used in marketing materials

Patents Act: Protects inventions and innovative technologies that may be used in marketing

Registered Designs Act: Protects visual design elements used in marketing materials

Companies Act: Regulates corporate entities entering into marketing partnerships

Partnership Act: Governs partnership relationships and joint business ventures

Business Names Registration Act 2014: Regulates registration and use of business names in marketing activities

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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