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Marketing Partnership Agreement Template for India

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Key Requirements PROMPT example:

Marketing Partnership Agreement

"I need a Marketing Partnership Agreement for a collaboration between our e-commerce platform and a social media influencer marketing agency in India, with specific provisions for revenue sharing and content approval processes for Instagram and YouTube campaigns starting March 2025."

Document background
The Marketing Partnership Agreement is a vital legal instrument used when two or more organizations wish to collaborate on marketing initiatives in India. This document is essential for businesses looking to expand their market reach, combine marketing resources, or create joint promotional campaigns while operating under Indian jurisdiction. The agreement typically covers crucial aspects such as marketing strategy implementation, brand usage guidelines, revenue sharing mechanisms, and compliance with Indian advertising and consumer protection laws. It's particularly relevant in today's digital age where cross-company marketing collaborations are increasingly common and complex. The document ensures clarity in roles, responsibilities, and expectations while providing legal protection to all parties involved, incorporating necessary provisions to comply with Indian contract law, digital commerce regulations, and advertising standards.
Suggested Sections

1. Parties: Identification and details of the contracting parties

2. Background: Context of the agreement and brief description of the parties' businesses

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Partnership: Detailed description of the marketing partnership arrangement and its objectives

5. Term and Renewal: Duration of the agreement and renewal provisions

6. Marketing Obligations: Specific marketing activities and responsibilities of each party

7. Branding and Content Guidelines: Rules for using each party's brands, logos, and marketing materials

8. Approval Process: Procedures for reviewing and approving marketing materials and campaigns

9. Financial Terms: Payment terms, revenue sharing, and financial obligations

10. Intellectual Property Rights: Protection and usage rights of parties' intellectual property

11. Confidentiality: Protection of confidential information and trade secrets

12. Representations and Warranties: Parties' assurances about their capacity and authority

13. Compliance with Laws: Obligation to comply with relevant laws and regulations

14. Termination: Conditions and process for ending the agreement

15. Dispute Resolution: Process for resolving disputes between parties

16. General Provisions: Standard boilerplate clauses including notices, amendments, and governing law

Optional Sections

1. Data Protection and Privacy: Detailed provisions for handling customer data - required if partnership involves sharing or processing personal data

2. Digital Marketing Provisions: Specific terms for online marketing activities - needed if partnership includes digital marketing

3. Exclusivity: Terms restricting parties from similar partnerships with competitors - used when exclusive arrangement is desired

4. Performance Metrics: Specific KPIs and performance measurement criteria - useful for results-based partnerships

5. Territory Restrictions: Geographical limitations of the partnership - needed for region-specific arrangements

6. Training and Support: Provisions for technical or marketing training - relevant when one party provides training to the other

7. Insurance Requirements: Specific insurance coverage requirements - important for high-risk marketing activities

8. Force Majeure: Provisions for unforeseeable circumstances - particularly relevant post-COVID

9. Social Media Guidelines: Specific rules for social media marketing - needed if partnership involves social media activities

Suggested Schedules

1. Schedule 1 - Marketing Services: Detailed list and description of specific marketing services to be provided

2. Schedule 2 - Fee Structure: Detailed breakdown of fees, commissions, and payment terms

3. Schedule 3 - Brand Guidelines: Comprehensive brand usage guidelines and requirements

4. Schedule 4 - Approved Marketing Materials: List of pre-approved marketing materials and templates

5. Schedule 5 - Territory Map: Geographical areas covered by the partnership agreement

6. Schedule 6 - Performance Metrics: Detailed KPIs and measurement methodologies

7. Schedule 7 - Contact Details: Key contact persons and escalation matrix

8. Appendix A - Sample Approval Forms: Templates for marketing material approval process

9. Appendix B - Compliance Checklist: Regulatory and compliance requirements checklist

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions













































Clauses








































Relevant Industries

Retail

E-commerce

Technology

Consumer Goods

Fashion and Apparel

Food and Beverage

Entertainment

Healthcare

Education

Financial Services

Travel and Tourism

Automotive

Real Estate

Telecommunications

Media and Entertainment

Sports and Recreation

Relevant Teams

Legal

Marketing

Business Development

Compliance

Commercial

Brand Management

Digital Marketing

Operations

Finance

Corporate Communications

Partnerships

Risk Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Partnership Manager

Business Development Manager

Legal Counsel

Compliance Officer

Marketing Operations Manager

Digital Marketing Manager

Account Director

Contract Manager

Commercial Manager

Head of Partnerships

Marketing Compliance Manager

Brand Licensing Manager

Chief Commercial Officer

Marketing Strategy Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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