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Customer Marketing Agreement

Customer Marketing Agreement Template for India

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Key Requirements PROMPT example:

Customer Marketing Agreement

"I need a Customer Marketing Agreement for my e-commerce startup in Bangalore, focusing on social media marketing and influencer campaigns, with strong data protection clauses and compliance with Indian digital marketing regulations."

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Document background
The Customer Marketing Agreement serves as a vital legal framework for businesses engaging in marketing activities in India. This document is essential when a business wishes to formally engage with a marketing service provider for promotional activities, brand development, or advertising campaigns. The agreement ensures compliance with Indian legal requirements, including the Consumer Protection Act 2019, Information Technology Act 2000, and ASCI guidelines. It covers crucial aspects such as service scope, deliverables, data protection, intellectual property rights, and payment terms, while incorporating specific Indian market considerations and regulatory requirements. The document is particularly relevant in today's digital age where marketing activities span multiple channels and require careful consideration of both traditional and digital marketing regulations in India.
Suggested Sections

1. Parties: Identification of the service provider and the customer, including registered addresses and company details

2. Background: Context of the agreement and brief description of the marketing services to be provided

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided, including deliverables and timelines

5. Service Provider Obligations: Key responsibilities and commitments of the marketing service provider

6. Customer Obligations: Responsibilities of the customer, including provision of materials and approvals

7. Data Protection and Privacy: Compliance with data protection laws and handling of customer data

8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

9. Fees and Payment Terms: Pricing structure, payment schedule, and related terms

10. Term and Termination: Duration of agreement and conditions for termination

11. Confidentiality: Protection of confidential information shared between parties

12. Compliance with Laws: Commitment to comply with relevant Indian marketing and consumer protection laws

13. Limitation of Liability: Limits on liability and indemnification provisions

14. General Provisions: Standard boilerplate clauses including notices, governing law, etc.

Optional Sections

1. Social Media Marketing: Specific terms for social media marketing services, used when social media management is part of the scope

2. Email Marketing: Specific terms for email marketing campaigns, used when email marketing is included

3. Content Creation: Terms related to content creation and approval process, used when content creation is a key service

4. Influencer Marketing: Terms governing influencer collaboration and management, used when influencer marketing is included

5. Performance Metrics: Specific KPIs and performance measurement criteria, used when performance-based marketing is agreed

6. Crisis Management: Procedures for handling marketing-related crises, used for high-risk or sensitive marketing activities

7. Third-Party Platforms: Terms related to use of third-party marketing platforms, used when specific platforms are part of the service

Suggested Schedules

1. Schedule 1: Service Specifications: Detailed description of marketing services, deliverables, and timelines

2. Schedule 2: Fee Schedule: Detailed breakdown of fees, payment milestones, and pricing structure

3. Schedule 3: Approved Marketing Channels: List of approved marketing channels and platforms

4. Schedule 4: Brand Guidelines: Customer's brand guidelines and requirements

5. Schedule 5: Compliance Requirements: Specific regulatory and compliance requirements for marketing activities

6. Schedule 6: Data Processing Requirements: Detailed data protection and processing requirements

7. Appendix A: Reporting Templates: Standard templates for marketing performance reports

8. Appendix B: Approval Process: Detailed workflow for content approval and campaign authorization

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions












































Clauses









































Relevant Industries

Retail

E-commerce

Technology

Healthcare

Financial Services

Consumer Goods

Entertainment

Education

Hospitality

Professional Services

Manufacturing

Real Estate

Telecommunications

Automotive

Fashion and Apparel

Relevant Teams

Legal

Marketing

Compliance

Procurement

Business Development

Digital Marketing

Brand Management

Corporate Communications

Operations

Finance

Risk Management

Creative Services

Content Management

Customer Relations

Project Management

Relevant Roles

Marketing Director

Chief Marketing Officer

Legal Counsel

Compliance Officer

Brand Manager

Marketing Manager

Business Development Manager

Contract Manager

Digital Marketing Manager

Marketing Operations Manager

Account Manager

Project Manager

Marketing Compliance Specialist

Corporate Communications Manager

Procurement Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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