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Cross Promotion Agreement

Cross Promotion Agreement Template for Singapore

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Key Requirements PROMPT example:

Cross Promotion Agreement

"I need a Cross Promotion Agreement for a 6-month social media campaign starting January 2025 between my tech startup and a complementary software company, focusing on co-branded content creation and lead sharing in Singapore."

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Document background
Cross Promotion Agreements are essential for businesses seeking to leverage each other's market presence and customer base in Singapore. This document is particularly relevant when companies wish to collaborate on marketing initiatives while maintaining clear boundaries and protections. The agreement, governed by Singapore law, typically covers promotional scope, IP rights, data protection under PDPA, and compliance with local advertising standards. It's commonly used for joint marketing campaigns, co-branded promotions, and shared marketing initiatives where mutual benefit is sought while managing risk and regulatory compliance.
Suggested Sections

1. Parties: Identification and details of the parties entering into the cross-promotion agreement

2. Background: Context of the agreement and brief description of why parties are entering into this arrangement

3. Definitions: Key terms used throughout the agreement

4. Scope of Promotion: Detailed description of promotional activities, channels, and territories

5. Rights and Obligations: Specific responsibilities of each party in executing the promotional activities

6. Intellectual Property Rights: Usage rights, restrictions, and protection of each party's IP

7. Term and Termination: Duration of agreement and circumstances for termination

8. Confidentiality: Protection of confidential information shared during the promotion

Optional Sections

1. Success Metrics: Specific KPIs and measurement criteria for evaluating promotion effectiveness

2. Revenue Sharing: Terms and conditions for sharing any revenue generated through the promotional activities

3. Data Protection: PDPA compliance measures and data handling procedures

4. Force Majeure: Provisions for handling unforeseen circumstances that may affect the promotion

Suggested Schedules

1. Promotion Details Schedule: Detailed specifications of promotional activities, timelines, and deliverables

2. Brand Guidelines: Visual and content guidelines for using each party's branding

3. Marketing Materials: Pre-approved promotional content and templates

4. KPI Measurement Methodology: Detailed explanation of how success metrics will be calculated and measured

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






























Clauses






























Industries

Contract Law (Chapter 53): Primary legislation governing formation and enforcement of contracts in Singapore

Electronic Transactions Act (Chapter 88): Regulates electronic communications and digital contracts in Singapore

Personal Data Protection Act 2012: Governs the collection, use, and disclosure of personal data in Singapore

Singapore Code of Advertising Practice: Guidelines for advertising standards and acceptable marketing practices in Singapore

Spam Control Act: Regulates the sending of unsolicited commercial messages and spam

Broadcasting Act: Regulates broadcasting services and digital content distribution

Consumer Protection (Fair Trading) Act: Protects consumers against unfair practices and ensures fair trading

Copyright Act: Protects original works and regulates their use in promotional activities

Trade Marks Act: Protects registered trademarks and their use in cross-promotional activities

Registered Designs Act: Protects industrial designs that may be used in promotional materials

Patents Act: Protects inventions and technological innovations that may be involved in promotional activities

Competition Act (Chapter 50B): Ensures fair competition and prevents anti-competitive practices in business arrangements

ASAS Guidelines: Specific guidelines from Advertising Standards Authority of Singapore for advertising practices

IMDA Regulations: Info-communications Media Development Authority regulations for media and communications

MAS Guidelines: Monetary Authority of Singapore guidelines applicable to financial services promotions

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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