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Digital Marketing Contract for Nigeria

Digital Marketing Contract Template for Nigeria

A comprehensive legal agreement governed by Nigerian law that establishes the terms and conditions for digital marketing services. This contract defines the relationship between a digital marketing service provider and a client, outlining specific deliverables, performance metrics, data protection requirements (in compliance with NDPR), and intellectual property rights. It includes provisions for various digital marketing activities such as social media management, content creation, SEO, and digital advertising, while ensuring compliance with Nigerian advertising regulations and cyber laws.

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What is a Digital Marketing Contract?

The Digital Marketing Contract serves as a crucial legal framework for businesses engaging digital marketing services in Nigeria. It is designed to address the specific requirements of the Nigerian digital marketplace while ensuring compliance with relevant regulations including the Nigeria Data Protection Regulation (NDPR), Cybercrimes Act, and APCON guidelines. This contract type is essential when engaging professional digital marketing services, whether for comprehensive digital strategy implementation or specific digital marketing activities. It provides clear guidelines on service scope, deliverables, performance metrics, data protection, and intellectual property rights, while addressing unique aspects of the Nigerian digital ecosystem and business environment.

What sections should be included in a Digital Marketing Contract?

1. Parties: Identification of the service provider (digital marketing agency) and the client, including full legal names and registered addresses

2. Background: Context of the agreement and brief overview of the digital marketing services to be provided

3. Definitions: Definitions of technical terms, marketing metrics, and other relevant terminology used in the contract

4. Scope of Services: Detailed description of the digital marketing services to be provided, including platforms and channels

5. Term and Termination: Duration of the contract, renewal terms, and conditions for termination

6. Payment Terms: Fee structure, payment schedule, and any performance-based compensation

7. Service Provider Obligations: Specific responsibilities and commitments of the digital marketing agency

8. Client Obligations: Client's responsibilities, including provision of materials and timely approval processes

9. Data Protection and Privacy: Compliance with NDPR and data protection requirements

10. Intellectual Property Rights: Ownership and usage rights of created content and marketing materials

11. Performance Metrics and Reporting: KPIs, reporting frequency, and performance assessment criteria

12. Confidentiality: Protection of confidential information and trade secrets

13. General Provisions: Standard legal clauses including governing law, dispute resolution, and force majeure

What sections are optional to include in a Digital Marketing Contract?

1. Social Media Management: Detailed terms for social media account management and content creation, included when social media services are part of the scope

2. Search Engine Optimization: Specific terms for SEO services, metrics, and deliverables, included when SEO is part of the scope

3. Content Creation: Terms regarding content development, approval processes, and usage rights, included when content creation is a key service

4. Paid Advertising: Terms for managing advertising budgets and campaigns, included when paid advertising is part of the scope

5. Website Management: Terms for website updates and maintenance, included when website management is part of the services

6. Influencer Marketing: Terms for engaging and managing influencer relationships, included when influencer marketing is part of the scope

7. Crisis Management: Procedures for handling social media or digital marketing crises, included for high-risk or high-profile clients

What schedules should be included in a Digital Marketing Contract?

1. Schedule A - Service Level Agreement: Detailed breakdown of service levels, response times, and performance standards

2. Schedule B - Fee Structure: Detailed breakdown of fees, payment terms, and any performance-based bonuses

3. Schedule C - Approved Marketing Channels: List of approved digital marketing channels and platforms

4. Schedule D - Reporting Templates: Templates and formats for regular performance reports

5. Schedule E - Brand Guidelines: Client's brand guidelines and requirements for digital marketing

6. Appendix 1 - Data Processing Agreement: Detailed terms for handling personal data in compliance with NDPR

7. Appendix 2 - Campaign Calendar: Planned marketing activities and campaign schedule

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Nigeria

Publisher

Ƶ

Document Type

Agreement Contract

Cost

Free to use
Relevant legal definitions

























































Clauses













































Relevant Industries

Retail

E-commerce

Financial Services

Technology

Healthcare

Education

Entertainment

Real Estate

Hospitality

Professional Services

Manufacturing

Consumer Goods

Telecommunications

Fashion and Apparel

Food and Beverage

Relevant Teams

Legal

Marketing

Digital

Communications

Procurement

Operations

Business Development

Compliance

Brand Management

Content Creation

Social Media

Executive Leadership

Relevant Roles

Marketing Director

Digital Marketing Manager

Chief Marketing Officer

Business Development Manager

Brand Manager

Communications Director

Social Media Manager

Content Marketing Manager

SEO Specialist

Legal Counsel

Procurement Manager

Operations Manager

CEO

Marketing Coordinator

Digital Strategy Director

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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