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1. Parties: Identification of the Social Media Agency and the Client, including their complete legal names, addresses, and registration details
2. Background: Context of the agreement and brief description of the parties' intention to enter into a social media management relationship
3. Definitions: Detailed definitions of key terms used throughout the agreement, including technical social media terminology
4. Scope of Services: Comprehensive outline of social media services to be provided, including platforms covered and types of content
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination by either party
6. Fees and Payment Terms: Pricing structure, payment schedule, and additional costs or expenses
7. Service Level Requirements: Performance metrics, response times, and content delivery schedules
8. Intellectual Property Rights: Ownership and usage rights of content, graphics, and other materials created during the engagement
9. Confidentiality: Protection of confidential information and trade secrets of both parties
10. Data Privacy and Protection: Compliance with Philippine Data Privacy Act and handling of personal information
11. Client Obligations: Responsibilities of the client, including providing necessary access and materials
12. Agency Obligations: Responsibilities of the agency, including quality standards and deliverables
13. Representations and Warranties: Guarantees made by both parties regarding their capacity and authority
14. Limitation of Liability: Limits on liability and indemnification provisions
15. General Provisions: Standard legal clauses including governing law, dispute resolution, and entire agreement
1. Crisis Management: Procedures for handling social media crises or negative publicity - include when crisis management services are part of the scope
2. Influencer Management: Terms for managing influencer relationships and campaigns - include when influencer marketing is part of the services
3. Content Creation Services: Detailed terms for creation of specific content types - include when content creation is a major component
4. Performance Reporting: Specific reporting requirements and KPIs - include when detailed analytics and reporting are required
5. Training Services: Terms for providing training to client's staff - include when training services are offered
6. International Services: Provisions for managing international social media presence - include for multi-country services
7. Compliance with Industry Regulations: Specific compliance requirements - include for regulated industries like finance or healthcare
1. Schedule A - Service Specifications: Detailed breakdown of services, platforms, and posting frequencies
2. Schedule B - Fee Structure: Detailed pricing, including base fees and additional service costs
3. Schedule C - Content Calendar: Template and guidelines for content planning and scheduling
4. Schedule D - Brand Guidelines: Client's branding requirements and social media voice guidelines
5. Schedule E - Response Matrix: Guidelines for responding to different types of social media interactions
6. Schedule F - Reporting Templates: Templates for regular performance and analytics reports
7. Appendix 1 - Platform-Specific Requirements: Specific requirements and guidelines for each social media platform
8. Appendix 2 - Emergency Contact Protocol: List of contacts and procedures for emergency situations
Retail
E-commerce
Entertainment
Food and Beverage
Fashion and Lifestyle
Technology
Financial Services
Healthcare
Education
Tourism and Hospitality
Real Estate
Professional Services
Consumer Goods
Non-profit Organizations
Automotive
Telecommunications
Marketing
Digital
Communications
Legal
Procurement
Operations
Creative
Brand Management
Social Media
Content
Compliance
Public Relations
Customer Service
Business Development
Marketing Director
Digital Marketing Manager
Social Media Manager
Brand Manager
Communications Director
Content Strategy Manager
Chief Marketing Officer
Business Development Manager
Legal Counsel
Procurement Manager
Operations Manager
Creative Director
Account Manager
Community Management Lead
Digital Compliance Officer
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