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1. Parties: Identification of the service provider and client, including full legal names, addresses, and registration details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Detailed definitions of technical terms, marketing metrics, and key concepts used throughout the agreement
4. Scope of Services: Comprehensive outline of marketing services to be provided, including channels, campaigns, and deliverables
5. Service Levels: Specific, measurable performance criteria and standards that the service provider must meet
6. Performance Metrics: Detailed KPIs, measurement methodologies, and reporting requirements
7. Response Times: Timeframes for various service activities, including campaign implementation and revision requests
8. Reporting Requirements: Frequency, format, and content of performance reports and analytics
9. Data Protection and Privacy: Compliance with Philippine Data Privacy Act and data handling procedures
10. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures
11. Term and Termination: Duration of agreement, renewal terms, and termination conditions
12. Intellectual Property Rights: Ownership and usage rights of marketing materials and creative works
13. Confidentiality: Protection of confidential information and trade secrets
14. Dispute Resolution: Procedures for handling disagreements and conflicts
15. General Provisions: Standard legal clauses including governing law, amendments, and notices
1. Social Media Management: Specific terms for social media marketing services, including platform-specific requirements and content approval processes
2. Content Creation: Detailed terms for content development, including revision cycles and approval procedures
3. Search Engine Marketing: Specific terms for SEO and PPC campaigns, including keyword management and optimization strategies
4. Email Marketing: Requirements for email campaign management, including compliance with spam regulations
5. Crisis Management: Procedures for handling marketing-related crises and emergency response protocols
6. Third-Party Vendors: Terms governing relationships with additional marketing service providers or platforms
7. Training and Support: Provisions for training client staff on marketing tools and platforms
8. Market Research: Terms for conducting market research and consumer insights studies
1. Schedule A - Service Level Specifications: Detailed breakdown of service levels, response times, and performance standards
2. Schedule B - Fee Structure: Comprehensive pricing details, including base fees, variable costs, and additional service charges
3. Schedule C - Reporting Templates: Standard formats for various marketing performance reports and analytics
4. Schedule D - Campaign Calendar: Annual or quarterly marketing campaign schedule and deliverables timeline
5. Schedule E - Brand Guidelines: Client's branding requirements and style guide
6. Schedule F - Technology Requirements: Technical specifications for marketing tools and platforms
7. Appendix 1 - Data Processing Agreement: Detailed terms for handling personal data in compliance with Philippine Data Privacy Act
8. Appendix 2 - Emergency Contact Protocol: List of key contacts and procedures for urgent situations
Retail
E-commerce
Financial Services
Technology
Healthcare
Hospitality
Real Estate
Consumer Goods
Professional Services
Entertainment
Education
Telecommunications
Manufacturing
Food and Beverage
Marketing
Legal
Procurement
Business Development
Digital Marketing
Brand Management
Content Creation
Social Media
Marketing Analytics
Agency Relations
Marketing Operations
Compliance
Finance
Customer Experience
Marketing Director
Chief Marketing Officer
Marketing Manager
Account Manager
Digital Marketing Specialist
Brand Manager
Marketing Operations Manager
Performance Marketing Manager
Content Marketing Manager
Social Media Manager
Marketing Analytics Manager
Agency Relations Manager
Procurement Manager
Legal Counsel
Contract Manager
Business Development Manager
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