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Marketing SLA for Philippines

Marketing SLA Template for Philippines

A Marketing Service Level Agreement (SLA) governed by Philippine law establishes the framework for marketing service delivery between a service provider and client. This comprehensive document defines specific performance metrics, service standards, and deliverables for marketing activities while ensuring compliance with Philippine regulations, including the Data Privacy Act, Consumer Act, and E-commerce laws. It outlines response times, reporting requirements, quality standards, and remedies for service shortfalls, providing a clear structure for managing and measuring marketing service performance in the Philippine business context.

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What is a Marketing SLA?

The Marketing SLA serves as a crucial document in the Philippine business landscape, establishing clear expectations and measurable standards for marketing service delivery. This agreement becomes necessary when organizations engage external marketing service providers or establish formal internal marketing service arrangements. The document addresses key aspects such as campaign performance metrics, response times, quality standards, and reporting requirements, while ensuring compliance with Philippine regulations including the Data Privacy Act, Consumer Protection laws, and advertising standards. The Marketing SLA is particularly important in today's digital age where marketing services often involve multiple channels and require precise performance measurement. It provides both parties with clear benchmarks for success and mechanisms for monitoring and improving service delivery.

What sections should be included in a Marketing SLA?

1. Parties: Identification of the service provider and client, including full legal names, addresses, and registration details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Detailed definitions of technical terms, marketing metrics, and key concepts used throughout the agreement

4. Scope of Services: Comprehensive outline of marketing services to be provided, including channels, campaigns, and deliverables

5. Service Levels: Specific, measurable performance criteria and standards that the service provider must meet

6. Performance Metrics: Detailed KPIs, measurement methodologies, and reporting requirements

7. Response Times: Timeframes for various service activities, including campaign implementation and revision requests

8. Reporting Requirements: Frequency, format, and content of performance reports and analytics

9. Data Protection and Privacy: Compliance with Philippine Data Privacy Act and data handling procedures

10. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures

11. Term and Termination: Duration of agreement, renewal terms, and termination conditions

12. Intellectual Property Rights: Ownership and usage rights of marketing materials and creative works

13. Confidentiality: Protection of confidential information and trade secrets

14. Dispute Resolution: Procedures for handling disagreements and conflicts

15. General Provisions: Standard legal clauses including governing law, amendments, and notices

What sections are optional to include in a Marketing SLA?

1. Social Media Management: Specific terms for social media marketing services, including platform-specific requirements and content approval processes

2. Content Creation: Detailed terms for content development, including revision cycles and approval procedures

3. Search Engine Marketing: Specific terms for SEO and PPC campaigns, including keyword management and optimization strategies

4. Email Marketing: Requirements for email campaign management, including compliance with spam regulations

5. Crisis Management: Procedures for handling marketing-related crises and emergency response protocols

6. Third-Party Vendors: Terms governing relationships with additional marketing service providers or platforms

7. Training and Support: Provisions for training client staff on marketing tools and platforms

8. Market Research: Terms for conducting market research and consumer insights studies

What schedules should be included in a Marketing SLA?

1. Schedule A - Service Level Specifications: Detailed breakdown of service levels, response times, and performance standards

2. Schedule B - Fee Structure: Comprehensive pricing details, including base fees, variable costs, and additional service charges

3. Schedule C - Reporting Templates: Standard formats for various marketing performance reports and analytics

4. Schedule D - Campaign Calendar: Annual or quarterly marketing campaign schedule and deliverables timeline

5. Schedule E - Brand Guidelines: Client's branding requirements and style guide

6. Schedule F - Technology Requirements: Technical specifications for marketing tools and platforms

7. Appendix 1 - Data Processing Agreement: Detailed terms for handling personal data in compliance with Philippine Data Privacy Act

8. Appendix 2 - Emergency Contact Protocol: List of key contacts and procedures for urgent situations

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Philippines

Publisher

Ƶ

Cost

Free to use
Relevant legal definitions






















































Clauses


































Relevant Industries

Retail

E-commerce

Financial Services

Technology

Healthcare

Hospitality

Real Estate

Consumer Goods

Professional Services

Entertainment

Education

Telecommunications

Manufacturing

Food and Beverage

Relevant Teams

Marketing

Legal

Procurement

Business Development

Digital Marketing

Brand Management

Content Creation

Social Media

Marketing Analytics

Agency Relations

Marketing Operations

Compliance

Finance

Customer Experience

Relevant Roles

Marketing Director

Chief Marketing Officer

Marketing Manager

Account Manager

Digital Marketing Specialist

Brand Manager

Marketing Operations Manager

Performance Marketing Manager

Content Marketing Manager

Social Media Manager

Marketing Analytics Manager

Agency Relations Manager

Procurement Manager

Legal Counsel

Contract Manager

Business Development Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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