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1. Parties: Identification of the service provider and client with full legal details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Defined terms used throughout the agreement, including technical marketing terms and SLA metrics
4. Scope of Services: Detailed description of marketing services to be provided and general service levels
5. Service Level Metrics: Specific, measurable performance indicators and targets for marketing services
6. Reporting and Review: Frequency and format of performance reports and review meetings
7. Response Times and Availability: Guaranteed response times for different types of requests and service availability
8. Data Protection and Privacy: GDPR compliance measures and data handling procedures
9. Client Obligations: Client's responsibilities and required inputs for service delivery
10. Fees and Payment Terms: Pricing, payment schedule, and any performance-related adjustments
11. Term and Termination: Duration of agreement and termination provisions
12. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
13. Confidentiality: Protection of confidential information and trade secrets
14. Liability and Indemnification: Limitation of liability and indemnification provisions
15. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures
1. Social Media Management: Specific provisions for social media account management and performance metrics
2. Content Creation Services: Details of content creation processes, approval workflows, and quality standards
3. SEO Services: Specific SEO-related metrics and optimization services
4. Email Marketing: Email campaign management and performance metrics
5. Crisis Management: Procedures for handling marketing-related crises or emergencies
6. Agency Team Structure: Details of key personnel and team structure for larger engagements
7. Market Research Services: Provisions for market research and analysis services
8. Competitor Analysis: Terms for competitive analysis and monitoring services
9. International Marketing: Specific provisions for marketing in multiple jurisdictions
1. Schedule 1 - Service Level Specifications: Detailed breakdown of all service levels and performance metrics
2. Schedule 2 - Fee Schedule: Detailed pricing structure and payment terms
3. Schedule 3 - Approved Marketing Channels: List of approved marketing channels and platforms
4. Schedule 4 - Brand Guidelines: Client's brand guidelines and requirements
5. Schedule 5 - Response Time Matrix: Detailed response times for different types of requests and situations
6. Schedule 6 - Reporting Templates: Standard templates for performance reporting
7. Schedule 7 - Key Personnel: Details of key team members and their responsibilities
8. Appendix A - Data Processing Agreement: GDPR-compliant data processing terms and procedures
9. Appendix B - Security Requirements: IT and data security requirements and protocols
Retail
E-commerce
Technology
Financial Services
Healthcare
Manufacturing
Professional Services
Consumer Goods
Entertainment
Telecommunications
Education
Real Estate
Hospitality
Automotive
Non-profit
Marketing
Legal
Procurement
Operations
Client Services
Digital Marketing
Brand Management
Marketing Analytics
Compliance
Finance
Creative Services
Account Management
Marketing Director
Chief Marketing Officer
Marketing Manager
Account Director
Client Services Manager
Digital Marketing Manager
Brand Manager
Performance Marketing Manager
Marketing Operations Manager
Procurement Manager
Legal Counsel
Contract Manager
Service Delivery Manager
Marketing Analytics Manager
Agency Relations Manager
Marketing Compliance Officer
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