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1. Parties: Identifies and provides full details of the contracting parties
2. Background: Sets out the context and purpose of the agreement
3. Definitions: Defines key terms used throughout the agreement
4. Appointment and Scope: Defines the nature of the appointment and scope of services
5. Term and Termination: Specifies the duration of the agreement and termination provisions
6. Obligations of Service Provider: Details the responsibilities and duties of the marketing/sales service provider
7. Client Obligations: Outlines the responsibilities and commitments of the client
8. Compensation and Payment Terms: Specifies fees, commissions, and payment arrangements
9. Intellectual Property Rights: Addresses ownership and usage rights of marketing materials and branded content
10. Confidentiality: Provisions for handling confidential information
11. Representations and Warranties: Standard warranties and representations from both parties
12. Indemnification: Mutual indemnification provisions
13. General Provisions: Standard boilerplate clauses including notices, amendments, and governing law
1. Non-Competition: Restrictions on working with competitors, used when sensitive market information is involved
2. Performance Metrics: Specific KPIs and performance standards, used when quantifiable targets are part of the agreement
3. Territory Restrictions: Geographical limitations on sales/marketing activities, used for territory-specific arrangements
4. Sub-contracting: Rules for engaging third parties, used when sub-contractors may be needed
5. Data Protection: Specific provisions for handling personal data, used when marketing involves customer data collection
6. Force Majeure: Provisions for unforeseen circumstances, particularly relevant in long-term agreements
7. Insurance Requirements: Specific insurance obligations, used for high-value or high-risk arrangements
8. Marketing Materials Approval Process: Detailed procedures for approving marketing materials, used when strict brand control is required
1. Schedule 1 - Service Description: Detailed description of marketing and sales services to be provided
2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, commissions, and payment structures
3. Schedule 3 - Territory Definition: Specific geographical areas covered by the agreement
4. Schedule 4 - Performance Targets: Detailed KPIs and performance metrics
5. Schedule 5 - Approved Marketing Materials: List of pre-approved marketing materials and templates
6. Schedule 6 - Brand Guidelines: Client's branding requirements and usage guidelines
7. Appendix A - Report Templates: Standard templates for performance and activity reporting
8. Appendix B - Contact Details: Key contact information for both parties
Retail
E-commerce
Consumer Goods
Technology
Manufacturing
Professional Services
Food and Beverage
Healthcare
Financial Services
Real Estate
Telecommunications
Automotive
Education
Entertainment
Tourism and Hospitality
Legal
Marketing
Sales
Business Development
Commercial
Procurement
Operations
Finance
Compliance
Brand Management
Chief Marketing Officer
Sales Director
Marketing Manager
Business Development Manager
Brand Manager
Commercial Director
Marketing Director
Sales Manager
Contract Manager
Legal Counsel
Procurement Manager
Account Manager
Marketing Operations Manager
Digital Marketing Manager
Regional Sales Director
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