Document background
The Master Partner Agreement serves as the primary legal framework for establishing and managing business partnerships in Denmark. This document is essential when a company intends to build a network of partners, whether they are resellers, distributors, system integrators, or service providers. It provides a standardized approach to partner relationships while maintaining flexibility through modular schedules and appendices. The agreement ensures compliance with Danish legislation, including the Danish Contracts Act, Commercial Agents Act, and data protection requirements under GDPR. It is particularly valuable for companies expanding their market presence through partner channels, as it establishes clear guidelines for partnership operations, risk allocation, and mutual obligations while providing a scalable framework that can accommodate different types of partnerships under a single master agreement structure.
