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Market Research Agreement Template for United States

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Key Requirements PROMPT example:

Market Research Agreement

"I need a Market Research Agreement for my tech startup to commission a comprehensive consumer behavior study across multiple states, with specific provisions for handling sensitive user data and clear IP rights for any AI-driven insights generated during the research."

Document background
The Market Research Agreement serves as a critical document for organizations seeking to conduct formal market research studies in the United States. It is essential when commissioning professional research services to understand market trends, consumer behavior, or competitive landscapes. This agreement type addresses key aspects including research methodology, data protection requirements under U.S. law, deliverable specifications, and intellectual property rights. The document is particularly important given increasing privacy regulations and the need to protect both participant data and proprietary information.
Suggested Sections

1. Parties: Identification of the research company and the client, including full legal names and addresses

2. Background: Context of the agreement and brief description of the research project

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of research services to be provided

5. Project Timeline: Key dates and milestones for the research project

6. Payment Terms: Fees, payment schedule, and invoicing details

7. Confidentiality: Protection of proprietary information and research data

8. Intellectual Property Rights: Ownership of research results and deliverables

9. Data Protection: Compliance with privacy laws and data handling procedures

Optional Sections

1. Research Methodology: Detailed research approach and methods (used for complex research projects requiring specific methodological approaches)

2. Participant Rights: Rights and protections for research participants (used when research involves human subjects)

3. International Compliance: Additional compliance requirements for international research (used when research spans multiple jurisdictions)

4. Force Majeure: Provisions for unforeseeable circumstances (used when project involves significant external dependencies)

Suggested Schedules

1. Research Proposal: Detailed project proposal including methodology and deliverables

2. Fee Schedule: Detailed breakdown of costs and payment milestones

3. Data Processing Agreement: Specific terms for handling personal data

4. Research Timeline: Detailed project schedule with key milestones

5. Participant Consent Forms: Templates for obtaining participant consent

6. Quality Assurance Procedures: Research quality control measures

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

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Industries

Data Privacy and Protection Laws: Including CCPA, state privacy laws, GDPR (for EU residents), and COPPA (for minors). These laws govern how personal data must be collected, stored, processed, and protected during market research activities.

Consumer Protection Laws: Federal Trade Commission Act, state consumer protection laws, and Fair Credit Reporting Act. These ensure fair treatment of consumers and regulate how consumer information can be used in research.

Intellectual Property Laws: Copyright Act, Trade Secrets Act, and patent laws. These protect research findings, methodologies, and any innovative processes or products developed during research.

Electronic Communications Regulations: CAN-SPAM Act, Telephone Consumer Protection Act (TCPA), and Electronic Communications Privacy Act. These govern how researchers can communicate with participants electronically.

Research-Specific Regulations: Market Research Society Code of Conduct, ESOMAR International Code, and IRB requirements. These provide ethical guidelines and standards for conducting market research.

Contract Law: State-specific contract laws, Uniform Commercial Code, and Statute of Frauds. These govern the formation and enforcement of the market research agreement itself.

Employment Laws: Fair Labor Standards Act, state employment laws, and independent contractor regulations. These apply when engaging research participants and determining their employment status.

Industry-Specific Regulations: Including HIPAA for healthcare research, financial services regulations, and other industry-specific privacy requirements that may apply depending on the research subject matter.

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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