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Market Research Agreement

Market Research Agreement Template for England and Wales

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Key Requirements PROMPT example:

Market Research Agreement

"I need a Market Research Agreement for our tech company to commission a large-scale consumer behavior study across multiple European markets, with strict data protection requirements and detailed provisions for handling sensitive competitive information."

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Document background
The Market Research Agreement is essential for organizations seeking to formalize their research arrangements under English and Welsh law. It is typically used when a company requires professional market research services, whether for product development, customer satisfaction analysis, or market entry decisions. The agreement addresses crucial elements such as research scope, methodologies, timelines, deliverables, data handling procedures, and compliance with UK GDPR and industry standards. It provides a comprehensive framework for managing the research relationship while protecting both parties' interests and ensuring regulatory compliance.
Suggested Sections

1. Parties: Details of the market research company and client

2. Background: Context of the research project and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Services: Detailed scope of research services to be provided

5. Payment Terms: Fees, payment schedule, and invoicing details

6. Intellectual Property Rights: Ownership and usage rights of research outputs

7. Confidentiality: Protection of confidential information and research data

8. Data Protection: Compliance with data protection laws and data handling procedures

9. Term and Termination: Duration and termination provisions

Optional Sections

1. Quality Standards: Specific quality requirements and standards for complex research projects requiring specific quality measures

2. Warranties: Additional warranties beyond standard terms for high-value or high-risk research projects

3. Insurance: Specific insurance requirements when research involves high-risk activities or significant liability

4. Non-Compete: Restrictions on working with competitors for sensitive market research in competitive industries

Suggested Schedules

1. Research Specification: Detailed description of research methodology and deliverables

2. Fee Schedule: Detailed breakdown of fees and payment milestones

3. Data Processing Agreement: Detailed terms for handling personal data

4. Quality Standards: Specific quality requirements and methodologies

5. Timeline: Project timeline and key milestones

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
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Relevant Industries
Relevant Teams
Relevant Roles
Industries

UK GDPR and Data Protection Act 2018: Core data protection legislation governing the collection, processing, and storage of personal data in the UK, essential for market research activities involving personal information

Privacy and Electronic Communications Regulations (PECR): Specific rules for electronic communications, relevant for online market research and electronic communications with participants

Consumer Rights Act 2015: Protects consumer rights and applies when market research involves consumer participants or consumer-related research

Consumer Protection from Unfair Trading Regulations 2008: Prevents unfair commercial practices and ensures transparency in consumer-facing research activities

Copyright, Designs and Patents Act 1988: Protects intellectual property rights in research outputs, methodologies, and materials

Trade Marks Act 1994: Relevant for protecting brand names and logos used in market research and handling trademark-related research

Unfair Contract Terms Act 1977: Regulates unfair terms in contracts and affects liability limitations and indemnities in research agreements

Contracts (Rights of Third Parties) Act 1999: Determines third-party rights in contracts, relevant when research involves multiple stakeholders

Employment Rights Act 1996: Applies when engaging research staff and interviewers, governing employment relationships

Equality Act 2010: Ensures non-discrimination in research practices and employment of research staff

MRS Code of Conduct: Industry-specific guidelines from the Market Research Society setting professional standards for research practice

ICC/ESOMAR International Code: International standards for market and social research, providing ethical guidelines and best practices

Competition Act 1998: Ensures research activities don't breach competition law, particularly relevant for market intelligence gathering

Enterprise Act 2002: Complementary to Competition Act, relevant for market research affecting business competition

Electronic Commerce Regulations 2002: Governs online research activities and electronic commerce aspects of market research

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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