Influencer Marketing Contract

Influencer Marketing Contract Template for United States

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Key Requirements PROMPT example:

"I need an Influencer Marketing Contract for a six-month campaign starting January 2025 with a fashion lifestyle influencer who will create monthly Instagram and TikTok content for our new sustainable clothing line, including specific FTC compliance requirements for the US market."

Document background

The Influencer Marketing Contract serves as a critical legal framework for collaborations between brands and social media personalities in the United States. This document becomes necessary when businesses seek to leverage influencer marketing as part of their promotional strategy. It addresses key aspects including content creation, posting schedules, compensation, FTC compliance, and intellectual property rights. The contract ensures both parties understand their obligations while maintaining compliance with federal advertising regulations and platform-specific guidelines. This comprehensive agreement protects both the brand's interests and the influencer's rights while establishing clear deliverables and performance expectations.

Suggested Sections

1. Parties: Identifies the brand/company and the influencer, including full legal names and contact details

2. Background: Explains the context of the agreement and the parties' intentions

3. Definitions: Defines key terms used throughout the agreement including 'Content', 'Campaign', 'Platforms', 'Deliverables'

4. Scope of Services: Details the specific services the influencer will provide, including content type, posting frequency, and platforms

5. Compensation: Outlines payment terms, amounts, and schedule

6. Compliance Requirements: Specifies FTC disclosure requirements and platform-specific rules

7. Content Approval Process: Details the review and approval process for content

8. Term and Termination: Specifies contract duration and termination conditions

9. Intellectual Property Rights: Addresses ownership and usage rights of created content

Optional Sections

1. Exclusivity: Restricts influencer from working with competing brands during the contract period

2. Performance Metrics: Defines specific KPIs and reporting requirements for campaign performance measurement

3. Crisis Management: Procedures for handling negative publicity or controversies related to the campaign

4. International Compliance: Additional requirements for campaigns reaching multiple jurisdictions

Suggested Schedules

1. Campaign Brief: Detailed description of campaign objectives, requirements, and timeline

2. Content Guidelines: Specific guidelines for content creation and brand messaging

3. Payment Schedule: Detailed breakdown of payment terms and milestones

4. Platform-Specific Requirements: Technical specifications and requirements for each social media platform

5. Disclosure Requirements: Specific language and format for required FTC and platform disclosures

Authors

Alex Denne

Head of Growth (Open Source Law) @ ��Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Agreement

Commencement Date

Confidential Information

Effective Date
Engagement

Intellectual Property Rights

Services

Term
Territory

Clauses

Relevant Industries

Consumer Goods
Fashion and Beauty
Technology
Food and Beverage
Travel and Hospitality
Entertainment

Relevant Teams

Marketing
Legal
Digital
Brand Management
Compliance
Finance

Relevant Roles

Marketing Manager
Social Media Director
Brand Manager
Digital Marketing Manager
Legal Counsel
Compliance Officer

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Influencer Marketing Contract Template for United States

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