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Influencer Marketing Contract

Influencer Marketing Contract Template for Malaysia

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Key Requirements PROMPT example:

Influencer Marketing Contract

"I need an Influencer Marketing Contract for a beauty products campaign with a luxury skincare brand, requiring exclusivity and detailed content approval processes, with the campaign running from March 2025 to December 2025 across multiple social media platforms."

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Document background
The Influencer Marketing Contract is essential for businesses operating in Malaysia's growing digital marketing landscape. It serves as a crucial legal framework for collaborations between brands and social media influencers, ensuring compliance with Malaysian regulations including the Communications and Multimedia Act 1998 and Consumer Protection Act 1999. This document is typically used when engaging influencers for promotional campaigns, product launches, or ongoing brand ambassadorships. It includes comprehensive provisions for content rights, performance metrics, payment terms, and regulatory compliance, while addressing specific Malaysian legal requirements for advertising disclosure and consumer protection. The contract helps mitigate risks associated with influencer partnerships while establishing clear deliverables and responsibilities for all parties involved.
Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including their legal names, addresses, and registration details

2. Background: Context of the agreement, brief description of the brand and influencer's business/profile

3. Definitions: Key terms used in the agreement including 'Content', 'Platform', 'Campaign', 'Deliverables', 'Engagement Metrics'

4. Scope of Services: Detailed description of influencer services, content requirements, and campaign objectives

5. Content Requirements and Approval Process: Specific content guidelines, brand requirements, and approval workflows

6. Posting Schedule and Deliverables: Timeline for content creation and posting, including frequency and platform specifications

7. Compensation and Payment Terms: Fee structure, payment schedule, and performance-based incentives if applicable

8. Compliance and Disclosures: Requirements for advertising disclosure, regulatory compliance, and platform guidelines

9. Intellectual Property Rights: Ownership of content, usage rights, and licensing terms

10. Representations and Warranties: Influencer's assertions about their account, followers, and compliance with laws

11. Term and Termination: Duration of agreement and conditions for termination

12. Confidentiality: Protection of proprietary information and trade secrets

13. Governing Law and Dispute Resolution: Application of Malaysian law and dispute resolution procedures

Optional Sections

1. Exclusivity Clause: Restrictions on working with competing brands - include when exclusive partnership is required

2. Performance Metrics and Reporting: Detailed metrics tracking and reporting requirements - for campaigns with specific KPI requirements

3. Crisis Management: Procedures for handling negative publicity or content issues - for high-profile campaigns

4. Content Usage Rights Post-Term: Terms for content use after contract completion - for long-term content strategy

5. Morality Clause: Behavioral standards and consequences - for brands sensitive to reputation

6. International Usage Rights: Terms for content use in multiple jurisdictions - for global campaigns

7. Agency Involvement: Terms regarding third-party agency relationships - when agencies are involved in campaign management

Suggested Schedules

1. Schedule A - Campaign Brief: Detailed campaign requirements, objectives, and target audience

2. Schedule B - Content Guidelines: Specific brand guidelines, tone of voice, and content requirements

3. Schedule C - Posting Schedule: Detailed timeline of deliverables and posting requirements

4. Schedule D - Compensation Structure: Detailed breakdown of fees, performance bonuses, and payment milestones

5. Schedule E - Approved Products/Services: List of specific products or services to be promoted

6. Schedule F - Performance Metrics: Detailed KPIs and measurement criteria

7. Appendix 1 - Platform-Specific Requirements: Technical requirements and guidelines for each social media platform

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions












































Clauses









































Relevant Industries

Retail

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology

Entertainment

Travel and Hospitality

Healthcare and Wellness

Financial Services

Consumer Goods

Automotive

Education

Sports and Fitness

Gaming

E-commerce

Relevant Teams

Legal

Marketing

Digital

Social Media

Brand Management

Compliance

Public Relations

Content Creation

Business Development

Risk Management

Relevant Roles

Marketing Manager

Digital Marketing Director

Social Media Manager

Brand Manager

Legal Counsel

Compliance Officer

Content Manager

Influencer Relations Manager

PR Manager

Campaign Manager

Chief Marketing Officer

Digital Strategy Director

Business Development Manager

Contracts Administrator

Marketing Compliance Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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