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Brand Influencer Contract

Brand Influencer Contract Template for Malaysia

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Key Requirements PROMPT example:

Brand Influencer Contract

"I need a Brand Influencer Contract for our Malaysian cosmetics company to engage beauty influencers for our new skincare line launch in March 2025, with specific focus on content ownership rights and performance metrics for Instagram and TikTok platforms."

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Document background
The Brand Influencer Contract serves as a crucial legal framework for businesses engaging with social media influencers in the Malaysian market. This document is essential when companies seek to formalize relationships with content creators for promotional activities while ensuring compliance with Malaysian regulations, including the Communications and Multimedia Act 1998, Consumer Protection Act 1999, and relevant advertising standards. The contract typically covers content requirements, payment terms, intellectual property rights, disclosure obligations, and performance metrics. It's particularly important given the growing influencer marketing industry in Malaysia and the need to protect both brands and influencers while ensuring transparent consumer communications. The document should be customized based on campaign scope, platform requirements, and specific promotional activities while maintaining compliance with Malaysian advertising and consumer protection laws.
Suggested Sections

1. Parties: Identification of the brand owner/company and the influencer, including full legal names and relevant details

2. Background: Context of the agreement, brief description of the brand and influencer's business/profile

3. Definitions: Key terms used throughout the agreement, including 'Content', 'Platform', 'Campaign', 'Deliverables'

4. Scope of Services: Detailed description of influencer services, content requirements, and posting schedules

5. Term and Campaign Duration: Agreement duration and specific campaign timeframes

6. Content Requirements and Approval Process: Content guidelines, brand requirements, and approval procedures

7. Compensation and Payment Terms: Fee structure, payment schedule, and any performance-based bonuses

8. Compliance and Disclosures: Requirements for advertising disclosure, compliance with Malaysian laws and platform policies

9. Intellectual Property Rights: Ownership of content, usage rights, and license terms

10. Representations and Warranties: Parties' assurances regarding authority, non-infringement, and compliance

11. Confidentiality: Protection of confidential information and trade secrets

12. Termination: Conditions for ending the agreement and post-termination obligations

13. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures

Optional Sections

1. Exclusivity: Restrictions on working with competing brands - include when exclusive relationship is required

2. Performance Metrics: Specific KPIs and measurement criteria - include for performance-based agreements

3. Content Usage Rights After Termination: Terms for continuing content use after agreement ends - include for long-term content value

4. Crisis Management: Procedures for handling PR issues - include for high-profile influencers

5. International Campaign Requirements: Additional terms for cross-border campaigns - include for international reach

6. Creative Control Provisions: Detailed creative control terms - include for premium brands or luxury products

7. Moral Clause: Behavioral standards and consequences - include for family-friendly brands or sensitive products

Suggested Schedules

1. Schedule A - Campaign Brief: Detailed campaign requirements, themes, and specific deliverables

2. Schedule B - Content Guidelines: Specific brand guidelines, dos and don'ts, tone of voice

3. Schedule C - Payment Schedule: Detailed breakdown of payments, milestones, and performance bonuses

4. Schedule D - Approved Products/Services: List of specific products/services to be promoted

5. Schedule E - Platform-Specific Requirements: Technical requirements and guidelines for each social media platform

6. Appendix 1 - Disclosure Requirements: Specific language and format for advertising disclosures

7. Appendix 2 - Performance Metrics Template: Reporting format and KPI measurement methodology

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions




























Clauses



































Relevant Industries

Consumer Goods

Fashion and Apparel

Beauty and Cosmetics

Food and Beverage

Technology

Gaming

Travel and Tourism

Health and Wellness

Sports and Fitness

Entertainment

Education

Financial Services

Automotive

Luxury Goods

E-commerce

Telecommunications

Relevant Teams

Legal

Marketing

Digital Marketing

Social Media

Brand Management

Public Relations

Content Strategy

Compliance

Creative

Procurement

Business Development

Communications

Relevant Roles

Marketing Manager

Digital Marketing Director

Social Media Manager

Brand Manager

Legal Counsel

Compliance Officer

Content Strategy Manager

Influencer Marketing Specialist

Public Relations Manager

Campaign Manager

Business Development Manager

Creative Director

Community Manager

Digital Communications Manager

Procurement Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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