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Advertising Agency Contract Template for Singapore

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Key Requirements PROMPT example:

Advertising Agency Contract

"Need an Advertising Agency Contract for my tech startup hiring a digital marketing agency to handle our social media and Google Ads campaigns, with a focus on performance metrics and data protection compliance in Singapore, starting March 2025."

Document background
The Advertising Agency Contract is essential for businesses engaging professional advertising services in Singapore. It establishes clear parameters for the agency-client relationship, covering campaign development, media buying, content creation, and performance metrics. This contract type is specifically designed to comply with Singapore's advertising regulations, data protection laws, and industry standards. It provides comprehensive protection for both parties while ensuring transparency in service delivery, pricing, and intellectual property rights management.
Suggested Sections

1. Parties: Identification of the advertising agency and the client, including registered addresses and company details

2. Background: Context of the agreement and brief description of the parties' intentions

3. Definitions: Key terms used throughout the agreement including advertising services, deliverables, and regulatory compliance terms

4. Scope of Services: Detailed description of advertising services to be provided, including creative development, media planning, and campaign execution

5. Term and Termination: Duration of the agreement and termination provisions, including notice periods and post-termination obligations

6. Fees and Payment Terms: Compensation structure, payment schedule, and related terms including agency fees, media costs, and production expenses

7. Intellectual Property Rights: Ownership and licensing of creative works and materials, including transfer of rights and usage restrictions

8. Confidentiality: Protection of confidential information, trade secrets, and proprietary information

9. Compliance with Laws: Obligation to comply with Singapore advertising laws, PDPA, and industry regulations

Optional Sections

1. Performance Metrics: KPIs and measurement criteria for advertising campaign performance and digital marketing metrics

2. Third-Party Vendors: Terms relating to subcontractors, external suppliers, and their obligations

3. Data Protection: PDPA compliance obligations and data handling procedures

4. International Distribution: Terms for cross-border advertising and international campaign requirements

Suggested Schedules

1. Schedule 1: Service Level Agreement: Detailed service specifications, deliverables, and performance standards

2. Schedule 2: Fee Schedule: Detailed breakdown of fees, charges, and payment milestones

3. Schedule 3: Approval Process: Content approval workflow, timelines, and revision procedures

4. Appendix A: Brand Guidelines: Client's branding requirements, specifications, and usage guidelines

5. Appendix B: Campaign Brief: Specific campaign requirements, objectives, and target audience details

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions































Clauses






























Industries

Singapore Contract Law: Chapter 2 of Singapore Statutes - Forms the basic legal framework for contract formation, execution, and enforcement

Copyright Act 2021: Governs intellectual property rights protection for creative works, crucial for advertising content and materials

Personal Data Protection Act 2012: Regulates the collection, use, and disclosure of personal data in advertising campaigns and customer information

Consumer Protection (Fair Trading) Act: Ensures fair trading practices and protects consumers from unfair practices in advertising

Trade Marks Act: Protects trademarks and brand elements used in advertising campaigns

Singapore Code of Advertising Practice: Industry self-regulatory code setting standards for advertising content and practices

Guidelines for Interactive Marketing Communication & Social Media: Specific guidelines for digital and social media advertising practices

Television and Radio Advertising and Sponsorship Code: Regulates broadcast advertising content and sponsorship arrangements

Internet Advertising and E-commerce Guidelines: Guidelines specific to online advertising and e-commerce practices

Broadcasting Act: Regulates broadcasting services and content, including advertising in broadcast media

Medicines (Advertisement and Sale) Act: Controls advertising of medicinal products and healthcare services

Food Regulations: Governs food advertising and related claims

Tobacco (Control of Advertisements and Sale) Act: Restricts tobacco advertising and promotion

Electronic Transactions Act: Provides legal framework for electronic transactions and digital contracts

Spam Control Act: Regulates unsolicited commercial electronic messages in advertising

Competition Act 2004: Ensures fair competition and prevents anti-competitive practices in advertising industry

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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