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Advertising Agency Contract
"Need an Advertising Agency Contract for my tech startup hiring a digital marketing agency to handle our social media and Google Ads campaigns, with a focus on performance metrics and data protection compliance in Singapore, starting March 2025."
1. Parties: Identification of the advertising agency and the client, including registered addresses and company details
2. Background: Context of the agreement and brief description of the parties' intentions
3. Definitions: Key terms used throughout the agreement including advertising services, deliverables, and regulatory compliance terms
4. Scope of Services: Detailed description of advertising services to be provided, including creative development, media planning, and campaign execution
5. Term and Termination: Duration of the agreement and termination provisions, including notice periods and post-termination obligations
6. Fees and Payment Terms: Compensation structure, payment schedule, and related terms including agency fees, media costs, and production expenses
7. Intellectual Property Rights: Ownership and licensing of creative works and materials, including transfer of rights and usage restrictions
8. Confidentiality: Protection of confidential information, trade secrets, and proprietary information
9. Compliance with Laws: Obligation to comply with Singapore advertising laws, PDPA, and industry regulations
1. Performance Metrics: KPIs and measurement criteria for advertising campaign performance and digital marketing metrics
2. Third-Party Vendors: Terms relating to subcontractors, external suppliers, and their obligations
3. Data Protection: PDPA compliance obligations and data handling procedures
4. International Distribution: Terms for cross-border advertising and international campaign requirements
1. Schedule 1: Service Level Agreement: Detailed service specifications, deliverables, and performance standards
2. Schedule 2: Fee Schedule: Detailed breakdown of fees, charges, and payment milestones
3. Schedule 3: Approval Process: Content approval workflow, timelines, and revision procedures
4. Appendix A: Brand Guidelines: Client's branding requirements, specifications, and usage guidelines
5. Appendix B: Campaign Brief: Specific campaign requirements, objectives, and target audience details
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