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1. Media Buying Services: Include when the agency is responsible for purchasing advertising space or time

2. Digital Marketing Services: Include when specific digital marketing services are part of the scope

3. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

4. Staff Assignment: Include when specific agency team members are crucial to the service delivery

5. International Services: Include for cross-border advertising campaigns

6. Compliance with Industry Standards: Include when dealing with regulated industries (e.g., financial services, healthcare)

7. Sub-contractor Rights: Include when the agency needs right to use third-party services

8. Client Brand Guidelines: Include when client has specific brand requirements that must be followed

1. Schedule 1 - Scope of Services: Detailed breakdown of all advertising services to be provided

2. Schedule 2 - Fee Structure: Detailed pricing, including rate cards, commission structures, and payment terms

3. Schedule 3 - Key Personnel: List of key agency team members assigned to the client's account

4. Schedule 4 - Service Level Agreement: Specific performance metrics, response times, and service standards

5. Schedule 5 - Approval Workflow: Detailed process for campaign approval, including timelines and responsibilities

6. Appendix A - Client Brief Template: Standard template for client briefs and campaign requests

7. Appendix B - Brand Guidelines: Client's brand guidelines and requirements

8. Appendix C - Media Planning Guidelines: Specific requirements for media planning and buying if applicable