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1. Intellectual Property Rights: Required when new IP will be created during the service provision, covering ownership and licenses

2. Staff and Key Personnel: Include when specific team members are crucial to service delivery or when staff are dedicated to the account

3. Service Levels: Include when specific performance metrics and KPIs are required

4. International Services: Required when services extend beyond Ireland, addressing cross-border issues

5. Compliance with Industry Standards: Include when specific industry regulations or standards must be met

6. Non-Compete and Non-Solicitation: Include when protecting against competitive activities is important

7. Insurance: Include when specific insurance requirements need to be detailed

8. Audit Rights: Include when client requires right to audit service provider's activities

9. Data Security: Include detailed security requirements when handling sensitive data

10. Crisis Management: Include when handling public relations or social media that might require emergency responses

1. Schedule 1 - Services Description: Detailed breakdown of all marketing services, methodologies, and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing, rate cards, expenses policy, and payment terms

3. Schedule 3 - Service Levels and KPIs: Specific performance metrics, reporting requirements, and measurement criteria

4. Schedule 4 - Approved Subcontractors: List of pre-approved third-party service providers

5. Schedule 5 - Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures

6. Schedule 6 - Brand Guidelines: Client's branding requirements and usage guidelines

7. Schedule 7 - Campaign Calendar: Planned marketing activities and timelines

8. Appendix A - Contact Details: Key contacts for both parties including escalation procedures

9. Appendix B - Required Insurance Coverage: Details of insurance types and levels required

10. Appendix C - Approval Process: Procedures for obtaining client approval for marketing materials