UK GDPR and Data Protection Act 2018: Primary legislation governing how personal data must be handled, processed, and protected in marketing activities. Includes requirements for data subject rights, lawful basis for processing, and data security measures.
Privacy and Electronic Communications Regulations (PECR) 2003: Specific rules for electronic marketing communications, including email marketing, SMS, and cookies usage. Sets requirements for consent and opt-out mechanisms.
Consumer Protection from Unfair Trading Regulations 2008: Prohibits unfair marketing practices and misleading advertisements to consumers, ensuring marketing claims are truthful and transparent.
Business Protection from Misleading Marketing Regulations 2008: Regulates B2B marketing practices, preventing misleading advertisements and comparative advertising between businesses.
CAP and BCAP Codes: Industry codes governing non-broadcast and broadcast advertising in the UK, setting standards for responsible advertising and marketing communications.
Electronic Commerce (EC Directive) Regulations 2002: Governs electronic commerce and online marketing activities, including requirements for commercial communications and information provision.
Copyright, Designs and Patents Act 1988: Protects intellectual property rights in marketing materials, including creative content, designs, and marketing collateral.
Trade Marks Act 1994: Governs the use and protection of trademarks in marketing materials and brand promotion activities.
Unfair Contract Terms Act 1977: Regulates contractual terms, particularly those limiting liability or imposing unfair obligations in marketing service agreements.
Misrepresentation Act 1967: Provides remedies for false statements or misrepresentations made during contract formation or in marketing materials.
Competition Act 1998: Ensures marketing activities do not breach competition law, including regulations on anti-competitive agreements and abuse of dominant position.
Financial Services and Markets Act 2000: Specific regulations for marketing financial products and services, including requirements for financial promotions.
Consumer Rights Act 2015: Sets out consumer rights and business obligations, including requirements for transparency in marketing communications to consumers.
Consumer Contracts Regulations 2013: Governs distance selling and online marketing, including requirements for pre-contract information and cancellation rights.
