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Marketing Manager Contract for the United Kingdom

Marketing Manager Contract Template for England and Wales

A Marketing Manager Contract is a comprehensive employment agreement governed by the laws of England and Wales, establishing the terms and conditions of employment for a marketing professional in a managerial role. The contract details responsibilities, compensation, benefits, intellectual property rights, confidentiality obligations, and performance expectations. It ensures compliance with UK employment law while protecting both employer and employee interests in the context of marketing activities and brand management.

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Marketing Manager Contract

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What is a Marketing Manager Contract?

The Marketing Manager Contract serves as a formal employment agreement between companies and marketing professionals in management positions. This contract, governed by English and Welsh law, is essential for organizations seeking to establish clear parameters for senior marketing roles. It comprehensively covers employment terms, marketing responsibilities, creative rights, data protection obligations, and performance expectations. The document is particularly important given the strategic nature of marketing management roles and the need to protect intellectual property and confidential information in modern marketing operations.

What sections should be included in a Marketing Manager Contract?

1. 1. Parties: Identification of employer and employee with full legal names and addresses

2. 2. Background: Context of the employment relationship and purpose of agreement

3. 3. Definitions: Key terms used throughout the agreement

4. 4. Appointment and Term: Role title, start date, and employment term

5. 5. Duties and Responsibilities: Detailed marketing manager role specifications

6. 6. Place of Work: Primary workplace location and mobility requirements

7. 7. Hours of Work: Working hours, flexibility requirements

8. 8. Remuneration: Salary, bonuses, and payment terms

9. 9. Benefits: Healthcare, pension, and other benefits

10. 10. Holidays: Annual leave entitlement and booking procedures

11. 11. Confidentiality: Protection of company information

12. 12. Intellectual Property: Ownership of created works and marketing materials

13. 13. Termination: Notice periods and termination procedures

What sections are optional to include in a Marketing Manager Contract?

1. Commission Structure: Details of performance-based compensation (used when role includes sales responsibilities)

2. International Travel: Terms for international work (used when role requires global marketing activities)

3. Social Media Policy: Guidelines for social media management (used when role includes social media responsibilities)

4. Remote Working: Terms for working from home/remote locations (used when flexible working arrangements are offered)

What schedules should be included in a Marketing Manager Contract?

1. Schedule 1: Job Description: Detailed marketing manager responsibilities and KPIs

2. Schedule 2: Bonus Scheme: Details of performance-related bonus calculations

3. Schedule 3: Company Policies: Reference to relevant company policies and procedures

4. Schedule 4: Benefits Package: Detailed description of all benefits and eligibility

5. Appendix A: Marketing Budget Authority: Spending limits and approval procedures

6. Appendix B: Brand Guidelines: Company brand standards and usage rules

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

England and Wales

Publisher

Ƶ

Document Type

Marketing Agreement

Cost

Free to use
Relevant legal definitions








































Clauses








































Industries

Employment Rights Act 1996: Core employment legislation covering basic employment rights, notice periods, unfair dismissal provisions, and requirement for statement of employment particulars

Equality Act 2010: Legislation ensuring protection against discrimination, equal opportunities, and reasonable accommodations in the workplace

Data Protection Act 2018 and UK GDPR: Laws governing the handling of personal data, data protection responsibilities, and privacy considerations particularly relevant for marketing activities

Working Time Regulations 1998: Regulations covering working hours, rest breaks, holiday entitlement, and working time opt-out provisions

National Minimum Wage Act 1998: Legislation establishing minimum salary requirements and payment terms for employees

Copyright, Designs and Patents Act 1988: Law governing intellectual property rights, content creation ownership, and rights over marketing materials

Trade Marks Act 1994: Legislation concerning brand protection and marketing asset usage rights

Consumer Protection from Unfair Trading Regulations 2008: Regulations ensuring marketing compliance and adherence to advertising standards

Health and Safety at Work Act 1974: Law establishing workplace safety obligations and requirements for risk assessments

Pensions Act 2008: Legislation covering pension auto-enrollment requirements and scheme participation

Agency Workers Regulations 2010: Regulations governing rights of agency workers and comparative treatment requirements, if applicable

Companies Act 2006: Law covering director's duties and corporate governance requirements, particularly relevant for senior marketing positions

ASA Guidelines: Advertising Standards Authority guidelines governing marketing practices and advertising standards in the UK

Social Media Platform Policies: Platform-specific rules and guidelines that marketing managers must comply with when conducting social media marketing

Professional Marketing Bodies Codes: Industry-specific codes of conduct and professional standards for marketing practitioners

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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