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1. Performance Metrics and KPIs: Specific measurable targets and performance indicators - include when services are results-based

2. Social Media Management: Specific terms for social media account management - include when social media services are provided

3. Content Creation: Terms specific to content creation and approval processes - include when content creation is part of services

4. SEO Services: Specific terms for search engine optimization services - include when SEO is part of the package

5. Third-Party Platforms: Terms relating to use of third-party marketing platforms - include when using external marketing tools

6. Geographic Targeting: Specific provisions for targeted marketing in certain regions - include for location-specific campaigns

7. Agency of Record: Exclusive agency provisions - include when the agreement is for exclusive representation

8. Crisis Management: Procedures for handling social media or marketing crises - include for high-profile clients

1. Schedule 1 - Service Specifications: Detailed breakdown of specific digital marketing services and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing structure, rates, and payment milestones

3. Schedule 3 - KPI Metrics: Specific performance indicators and measurement criteria

4. Schedule 4 - Approved Platforms: List of approved marketing platforms and tools to be used

5. Schedule 5 - Brand Guidelines: Client's branding requirements and guidelines

6. Appendix A - Service Level Agreement: Detailed service levels and response times

7. Appendix B - Data Processing Agreement: Specific terms for handling personal data in compliance with Privacy Act 2020

8. Appendix C - Campaign Calendar: Planned marketing activities and timeline