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Lead Referral Agreement
"I need a Lead Referral Agreement for my financial advisory firm in Malaysia, where we'll pay commission rates of 15% for successful referrals of high-net-worth clients, with the agreement starting March 1, 2025, and including strict data protection clauses and quarterly performance reviews."
1. Parties: Identifies and defines the referrer and recipient entities entering into the agreement
2. Background: Sets out the context and purpose of the agreement, including the business relationship between the parties
3. Definitions: Defines key terms used throughout the agreement, including 'Lead', 'Qualified Lead', 'Referral Fee', etc.
4. Appointment and Scope: Establishes the referral relationship and its non-exclusive nature
5. Lead Referral Process: Details the procedure for identifying and referring leads, including quality criteria
6. Referral Fees and Payment: Specifies the fee structure, payment terms, and conditions for earning referral fees
7. Obligations of the Referrer: Lists the referrer's duties, including lead qualification and information provision
8. Obligations of the Recipient: Details the recipient's responsibilities in handling leads and maintaining communication
9. Data Protection and Privacy: Addresses compliance with data protection laws and handling of personal information
10. Confidentiality: Covers the protection of confidential information exchanged during the referral process
11. Term and Termination: Specifies the agreement duration and circumstances for termination
12. General Provisions: Standard legal clauses including governing law, notices, and entire agreement
1. Non-Solicitation: Prevents parties from directly soliciting each other's employees or clients - include when protecting against poaching is important
2. Intellectual Property: Addresses ownership and usage of trademarks, logos, and marketing materials - include when branded materials will be shared
3. Marketing and Promotion: Sets guidelines for marketing activities and brand representation - include when referrer will actively promote recipient
4. Audit Rights: Grants right to audit lead tracking and payment calculations - include for high-volume or high-value referral arrangements
5. Service Levels: Establishes performance metrics and response times - include when specific service standards are required
6. Competition Restrictions: Addresses exclusivity or restrictions on working with competitors - include when protecting market position
7. Insurance Requirements: Specifies required insurance coverage - include for high-risk industries or regulatory compliance
1. Schedule 1 - Referral Fee Structure: Detailed breakdown of fee calculations, tiers, and special circumstances
2. Schedule 2 - Lead Qualification Criteria: Specific criteria and requirements for qualified leads
3. Schedule 3 - Referral Process Workflow: Step-by-step process flow for lead referrals and handling
4. Schedule 4 - Approved Marketing Materials: List of approved marketing materials and usage guidelines
5. Schedule 5 - Data Processing Requirements: Detailed data protection and processing procedures
6. Schedule 6 - Service Level Agreement: Detailed service levels and performance metrics if applicable
7. Appendix A - Contact Details: Key contact information for both parties
Authors
Financial Services
Real Estate
Insurance
Technology
Professional Services
Consulting
Healthcare
Education
Telecommunications
Business Services
Manufacturing
Retail
Business Development
Sales
Marketing
Legal
Compliance
Commercial
Operations
Partnership Management
Channel Management
Business Strategy
Executive Leadership
Business Development Manager
Sales Director
Marketing Manager
Partnership Manager
Legal Counsel
Compliance Officer
Chief Revenue Officer
Commercial Director
Channel Manager
Account Executive
Business Strategy Manager
Operations Manager
Chief Executive Officer
Managing Director
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