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Lead Referral Agreement
"I need a Lead Referral Agreement for my IT consultancy firm based in Amsterdam, where we'll be paying financial advisors a 10% commission for qualified client referrals, with strict GDPR compliance requirements and an initial term until March 2025."
1. Parties: Identification of the referrer and recipient, including full legal names, registration numbers, and registered addresses
2. Background: Context of the agreement, brief description of each party's business, and the purpose of the lead referral arrangement
3. Definitions: Definition of key terms including 'Lead', 'Qualified Lead', 'Referral Fee', 'Territory', and other relevant terms
4. Appointment and Scope: Details of the referral relationship, whether exclusive or non-exclusive, and territorial scope
5. Lead Qualification Criteria: Specific criteria that define what constitutes an acceptable lead and qualification process
6. Referral Process: Step-by-step process for lead submission, verification, and acceptance/rejection
7. Referral Fees and Payment Terms: Fee structure, payment calculations, payment schedule, and invoicing requirements
8. Data Protection and GDPR Compliance: Obligations regarding personal data handling, GDPR compliance, and data security measures
9. Confidentiality: Protection of confidential information exchanged during the referral process
10. Representations and Warranties: Standard warranties regarding authority to contract and compliance with laws
11. Term and Termination: Duration of agreement, renewal terms, and termination conditions
12. General Provisions: Standard clauses including notices, assignment, entire agreement, and governing law
1. Non-Compete: Restrictions on working with competitors, used when parties want to ensure exclusivity
2. Service Levels: Specific performance metrics and response times, used for high-volume referral relationships
3. Marketing and Promotion: Guidelines for how the referrer may promote the recipient's services, used when active marketing is part of the arrangement
4. Audit Rights: Right to audit lead tracking and payments, typically used in high-value arrangements
5. Insurance Requirements: Specific insurance coverage requirements, used when referral activities carry significant risks
6. Dispute Resolution: Specific dispute resolution procedures, used when parties prefer alternative dispute resolution to court proceedings
7. Force Majeure: Provisions for unforeseen circumstances, particularly relevant in long-term arrangements
8. Subcontracting: Terms for allowing/restricting subcontracting of referral activities, used when referrer may want to use third parties
1. Schedule 1 - Lead Qualification Criteria: Detailed specifications of what constitutes a qualified lead, including minimum information requirements and qualification parameters
2. Schedule 2 - Fee Structure: Detailed breakdown of referral fees, including any tiered pricing, bonuses, or special compensation arrangements
3. Schedule 3 - Lead Submission Process: Technical specifications for how leads should be submitted, including any API requirements or form templates
4. Schedule 4 - Data Processing Agreement: Detailed GDPR-compliant data processing terms, including data categories, processing purposes, and security measures
5. Schedule 5 - Service Level Agreement: Detailed performance metrics, response times, and quality standards if applicable
6. Appendix A - Lead Report Template: Standard template for lead reporting and tracking
7. Appendix B - Referral Fee Calculator: Detailed examples and calculations for various referral fee scenarios
Authors
Professional Services
Information Technology
Financial Services
Real Estate
Insurance
Management Consulting
Healthcare
Education
Telecommunications
Legal Services
Marketing and Advertising
Business Services
Legal
Business Development
Sales
Compliance
Commercial
Partnerships
Operations
Marketing
Data Protection
Finance
Business Development Manager
Sales Director
Partnership Manager
Legal Counsel
Compliance Officer
Commercial Director
Chief Revenue Officer
Account Manager
Marketing Manager
Channel Manager
Data Protection Officer
Chief Commercial Officer
Business Operations Manager
Strategic Alliance Manager
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