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The Marketing Service Level Agreement serves as a crucial document for businesses operating in Indonesia who wish to establish clear, measurable standards for marketing services. This agreement is essential when engaging external marketing service providers or establishing internal marketing service standards, particularly in the context of Indonesia's growing digital economy and evolving regulatory landscape. The document addresses key aspects including performance metrics, service quality standards, compliance with Indonesian marketing regulations, data protection requirements under Law No. 27 of 2022, and cultural considerations specific to the Indonesian market. It is particularly relevant given the increasing complexity of marketing services, the need for measurable outcomes, and the importance of maintaining compliance with local regulations while delivering effective marketing campaigns.

1. Parties: Identification of the service provider and client, including full legal names, registration numbers, and addresses

2. Background: Context of the agreement, business relationship, and general purpose of the marketing services

3. Definitions: Detailed definitions of technical terms, marketing metrics, and key concepts used throughout the agreement

4. Scope of Services: Comprehensive description of marketing services to be provided, including channels, territories, and campaign types

5. Service Level Requirements: Specific, measurable performance metrics, response times, and quality standards for marketing services

6. Performance Monitoring: Methods and frequency of performance measurement, reporting requirements, and review procedures

7. Client Obligations: Client's responsibilities, including providing necessary materials, approvals, and access to information

8. Fees and Payment Terms: Pricing structure, payment schedule, and any performance-based incentives or penalties

9. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and campaign assets

10. Data Protection and Privacy: Compliance with Indonesian data protection laws and handling of customer information

11. Confidentiality: Protection of confidential information and trade secrets from both parties

12. Term and Termination: Duration of agreement, renewal terms, and conditions for termination

13. Force Majeure: Provisions for unforeseen circumstances affecting service delivery

14. Dispute Resolution: Procedures for resolving disputes under Indonesian law

15. Governing Law: Specification of Indonesian law as governing law and jurisdiction