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Marketing Service Level Agreement for Austria

Marketing Service Level Agreement Template for Austria

A comprehensive service level agreement governed by Austrian law that establishes the terms, conditions, and performance metrics for marketing services. The document details specific marketing deliverables, performance standards, measurement criteria, and remedies for service level breaches while ensuring compliance with Austrian marketing regulations, data protection laws, and consumer protection requirements. It includes provisions for regular performance monitoring, reporting mechanisms, and service credit calculations, along with specific obligations for both the service provider and client regarding marketing campaign execution and management.

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What is a Marketing Service Level Agreement?

The Marketing Service Level Agreement is essential for businesses seeking to establish clear, measurable standards for marketing services in Austria. This document is particularly relevant when engaging external marketing service providers or establishing internal marketing service standards. It combines detailed performance metrics with Austrian legal compliance requirements, including adherence to the Federal Act against Unfair Competition (UWG), GDPR, and Austrian advertising regulations. The agreement typically becomes necessary when organizations need to formalize marketing service delivery, establish accountability measures, and ensure consistent quality in marketing operations. It's especially valuable for ongoing marketing relationships where regular performance measurement and service quality assurance are crucial for business success.

What sections should be included in a Marketing Service Level Agreement?

1. Parties: Identification of the service provider and client, including full legal names and registered addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement, including technical marketing terms and SLA-specific terminology

4. Scope of Services: Detailed description of marketing services to be provided, including channels, campaigns, and deliverables

5. Service Levels: Specific, measurable performance standards and KPIs for marketing services

6. Performance Monitoring: Methods and frequency of measuring and reporting service level performance

7. Obligations of Service Provider: Detailed responsibilities of the marketing service provider, including compliance requirements

8. Client Obligations: Client's responsibilities, including providing necessary materials and approvals

9. Data Protection and Privacy: GDPR compliance measures and data handling procedures

10. Fees and Payment: Pricing structure, payment terms, and any performance-based incentives

11. Term and Termination: Duration of agreement, renewal terms, and termination conditions

12. Service Credits and Remedies: Compensation mechanism for failure to meet service levels

13. Intellectual Property: Ownership and usage rights of marketing materials and content

14. Confidentiality: Protection of confidential information and trade secrets

15. General Provisions: Standard legal clauses including governing law, jurisdiction, and entire agreement

What sections are optional to include in a Marketing Service Level Agreement?

1. Change Management: Procedures for requesting and implementing changes to services or service levels - include for complex marketing campaigns

2. Disaster Recovery: Business continuity procedures for critical marketing services - include for digital marketing services

3. Sub-contractors: Terms governing the use of third-party service providers - include when subcontractors will be used

4. Marketing Guidelines: Specific brand guidelines and marketing standards - include for brand-sensitive clients

5. International Services: Provisions for cross-border marketing activities - include for international campaigns

6. Social Media Management: Specific terms for social media marketing services - include when social media is a key channel

7. Content Approval Process: Detailed procedures for content review and approval - include for clients requiring strict oversight

What schedules should be included in a Marketing Service Level Agreement?

1. Schedule 1 - Service Level Specifications: Detailed technical specifications of service levels and performance metrics

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, rates, and payment structures

3. Schedule 3 - Service Credit Calculations: Formula and examples for calculating service credits for missed SLAs

4. Schedule 4 - Reporting Templates: Standard formats for performance reports and measurements

5. Schedule 5 - Marketing Channels and Deliverables: Specific list of marketing channels and detailed deliverable specifications

6. Schedule 6 - Key Personnel: List of key team members and their roles

7. Appendix A - Technical Requirements: Technical specifications for digital marketing services and integrations

8. Appendix B - Compliance Checklist: Checklist of regulatory requirements and compliance measures

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Austria

Publisher

Ƶ

Cost

Free to use
Relevant legal definitions























































Clauses












































Relevant Industries

Retail

E-commerce

Professional Services

Technology

Manufacturing

Financial Services

Healthcare

Entertainment

Hospitality

Consumer Goods

Telecommunications

Education

Automotive

Real Estate

Relevant Teams

Marketing

Legal

Procurement

Compliance

Operations

Business Development

Finance

Digital

Brand Management

Analytics

Quality Assurance

Risk Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Digital Marketing Manager

Brand Manager

Marketing Operations Manager

Procurement Manager

Legal Counsel

Compliance Officer

Contract Manager

Marketing Services Manager

Agency Relationship Manager

Performance Marketing Manager

Marketing Analytics Manager

Chief Operating Officer

Business Development Director

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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