The Client Testimonial Release Agreement is essential for businesses operating in Indonesia that wish to legally and ethically use client testimonials in their marketing efforts. This document becomes necessary when a business wants to showcase client success stories, reviews, or endorsements across various marketing channels. It must comply with Indonesia's PDP Law and ITE Law, particularly regarding personal data protection and electronic content usage. The agreement typically includes specific permissions for content usage, modification rights, duration of use, and platforms where the testimonial may appear. It serves as a protective measure for both the business and the client, ensuring clear understanding of how the testimonial will be used while maintaining compliance with Indonesian privacy and marketing regulations.
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1. Parties: Identification of the business entity requesting the testimonial and the client providing it
2. Background: Context of the business relationship and purpose of the testimonial release
3. Definitions: Key terms including 'Testimonial', 'Marketing Materials', 'Media', and 'Personal Information'
4. Grant of Rights: Client's explicit permission to use their testimonial, name, and associated information
5. Scope of Use: Specific permitted uses of the testimonial across different media and platforms
6. Privacy and Data Protection: Compliance with Indonesian PDP Law and data protection requirements
7. Representations and Warranties: Client's confirmation that the testimonial is true, accurate, and their own experience
8. Term and Termination: Duration of the permission and conditions for termination
9. Governing Law: Specification of Indonesian law as the governing law
1. Compensation: Include if any payment or consideration is being provided for the testimonial
2. Photo/Video Rights: Add if the testimonial includes photo or video content
3. Social Media Usage: Include specific provisions for social media platforms if relevant
4. Translation Rights: Add if testimonial may be translated into other languages
5. Confidentiality: Include if certain aspects of the relationship should remain confidential
6. Modification Rights: Add if the business needs rights to edit or modify the testimonial
7. Regional Restrictions: Include if usage is restricted to specific geographic regions
1. Schedule A - Testimonial Content: The actual testimonial text or content being approved for use
2. Schedule B - Approved Marketing Materials: Examples or templates of how the testimonial will be used
3. Schedule C - Media Platforms: List of specific platforms and media where testimonial may be used
4. Appendix 1 - Photo/Video Release: If applicable, specific release for visual content
5. Appendix 2 - Privacy Notice: Detailed privacy notice compliant with Indonesian PDP Law
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