Document background
The Exclusive Representative Agreement is essential for businesses seeking to establish controlled distribution channels in specific territories under Danish law. This document is typically used when a company (the principal) wants to grant exclusive rights to another party (the representative) to promote and sell their products or services in a defined area. The agreement is particularly important in the Danish business context, where commercial agency relationships are strictly regulated under the Danish Commercial Agents Act and EU directives. It should include detailed provisions on exclusivity scope, commission calculations, performance targets, termination rights, and post-contractual obligations. This type of agreement is crucial for protecting both parties' interests while ensuring compliance with Danish legal requirements regarding commercial representation.
