Document background
The Exclusive Dealing Contract is a crucial document used when a supplier wishes to establish a dedicated distribution channel in a specific territory through a single dealer. This type of agreement, governed by Danish law, is particularly important in situations where manufacturers want to maintain brand consistency, ensure quality control, or develop strong market presence through specialized partners. The contract must carefully balance commercial interests with legal compliance, especially regarding Danish Competition Act (Konkurrenceloven) and EU competition regulations. It typically includes comprehensive terms covering exclusivity rights, performance targets, territory definitions, and brand protection measures. The document is especially relevant in industries where product expertise, after-sales service, or market specialization is crucial for success.
