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Sponsorship Broker Agreement
"I need a Sponsorship Broker Agreement for my professional sports team based in Cape Town, with exclusive rights for the broker to secure sponsorships worth over R5 million, including specific provisions for both local and international sponsors."
1. Parties: Identification of the contracting parties - typically the broker and the entity seeking sponsorship
2. Background: Context of the agreement and brief overview of the parties' intentions
3. Definitions: Definitions of key terms used throughout the agreement, including 'Sponsorship', 'Target Sponsors', 'Success Fee', etc.
4. Appointment and Scope: Formal appointment of the broker and detailed description of services to be provided
5. Broker's Obligations: Detailed responsibilities of the broker, including approach to potential sponsors, reporting, and professional conduct
6. Client's Obligations: Client's responsibilities, including providing necessary information and materials
7. Exclusivity: Terms regarding whether the broker has exclusive rights to approach specific sponsors or industries
8. Fees and Payment: Structure of broker's compensation, including success fees, retainers, and payment terms
9. Intellectual Property: Protection and usage rights of client's intellectual property in sponsorship proposals
10. Confidentiality: Obligations regarding confidential information and trade secrets
11. Term and Termination: Duration of the agreement and circumstances for termination
12. General Provisions: Standard legal clauses including governing law, notices, and entire agreement
1. Success Criteria: Detailed metrics for measuring successful sponsorship deals, used when specific targets or KPIs are required
2. International Provisions: Additional clauses for cross-border sponsorship activities, needed when targeting international sponsors
3. Industry-Specific Requirements: Special provisions for specific industries (e.g., sports, entertainment, education), included when relevant to the target sector
4. Sub-Contractors: Terms governing the broker's use of sub-contractors or associates, needed when the broker may not work alone
5. Marketing and Promotion: Specific terms regarding marketing activities and promotional materials, included when broker has marketing responsibilities
6. Data Protection: Detailed POPIA compliance provisions, required when significant personal data processing is involved
7. Non-Compete: Restrictions on broker's activities with competitors, included when exclusivity is a key concern
1. Schedule 1: Fee Structure: Detailed breakdown of all fees, commission rates, and payment terms
2. Schedule 2: Target Sponsors: List of approved potential sponsors or industries to be approached
3. Schedule 3: Services Description: Detailed scope of services and deliverables
4. Schedule 4: Reporting Template: Standard format for regular activity reports and updates
5. Schedule 5: Client Assets: List of intellectual property and materials provided to the broker
6. Appendix A: Compliance Requirements: Relevant regulatory and industry-specific compliance requirements
7. Appendix B: Communication Protocol: Agreed procedures for communications between parties and with potential sponsors
Authors
Sports and Recreation
Entertainment
Media and Broadcasting
Education
Arts and Culture
Non-Profit Organizations
Professional Services
Events Management
Technology
Retail and Consumer Goods
Legal
Commercial
Business Development
Marketing
Partnerships
Finance
Compliance
Events
Sports Marketing
Fundraising
Sponsorship Manager
Commercial Director
Business Development Manager
Legal Counsel
Marketing Director
Partnership Manager
Chief Commercial Officer
Events Manager
Sports Marketing Manager
Fundraising Manager
Contract Administrator
Chief Executive Officer
Chief Financial Officer
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