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Federal Trade Commission Act: Primary federal law governing unfair or deceptive advertising practices and consumer protection in marketing activities

CAN-SPAM Act: Federal law establishing requirements for commercial email messages, giving recipients the right to opt-out, and setting rules for commercial messages

Lanham Act: Federal trademark law that also governs false advertising and unfair competition in marketing activities

Copyright Act: Federal law protecting original works of authorship, crucial for marketing content creation and usage rights

Americans with Disabilities Act: Federal law requiring accessibility in public accommodations, including digital marketing materials and websites

COPPA: Children's Online Privacy Protection Act governing the collection and use of personal information from children under 13

CCPA: California Consumer Privacy Act providing California residents with rights regarding their personal data collection and use in marketing

State Privacy Laws: Various state-specific privacy regulations affecting data collection and usage in marketing activities

FTC Endorsement Guidelines: Federal guidelines requiring disclosure of material connections between advertisers and endorsers

Native Advertising Guidelines: FTC requirements for clear disclosure of paid or sponsored content in marketing materials

State Consumer Protection Laws: State-specific regulations protecting consumers from deceptive or unfair marketing practices

Industry-Specific Marketing Regulations: Specialized rules governing marketing in regulated industries such as alcohol, tobacco, healthcare, and financial services

Work-for-Hire Provisions: Copyright law provisions determining ownership of creative works produced during the agency relationship

Intellectual Property Rights: Laws governing the ownership, usage, and transfer of creative works, trademarks, and other intellectual property in marketing materials