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1. Parties: Identifies and provides full details of the contracting parties - the marketing agency and the client
2. Background: Sets out the context of the agreement and the parties' intentions
3. Definitions: Defines key terms used throughout the agreement
4. Appointment and Scope of Services: Establishes the agency's appointment and outlines the core marketing services to be provided
5. Term and Termination: Specifies the duration of the agreement and circumstances for termination
6. Agency's Obligations: Details the specific responsibilities and commitments of the marketing agency
7. Client's Obligations: Outlines the client's responsibilities, including provision of materials and approvals
8. Fees and Payment Terms: Specifies the fee structure, payment schedule, and billing procedures
9. Intellectual Property Rights: Addresses ownership and usage rights of creative materials and marketing content
10. Confidentiality: Establishes obligations regarding confidential information
11. Data Protection: Ensures compliance with Malaysian Personal Data Protection Act and data handling procedures
12. Limitation of Liability: Sets out the extent and limitations of each party's liability
13. General Provisions: Contains standard legal provisions including notices, governing law, and dispute resolution
1. Non-Competition: Restricts the agency from working with competing clients - used when dealing with sensitive industries or direct competitors
2. Performance Metrics: Establishes KPIs and performance standards - included when specific measurable outcomes are required
3. International Services: Addresses cross-border marketing activities - needed when services extend beyond Malaysia
4. Social Media Management: Specific provisions for social media handling - included when social media is a key component of services
5. Crisis Management: Procedures for handling PR crises - important for high-profile clients or sensitive industries
6. Staff Assignment: Details key personnel assignments - used when specific team members are crucial to service delivery
7. Subcontracting: Rules for engaging third-party services - included when subcontractors may be needed
1. Schedule 1 - Scope of Services: Detailed breakdown of all marketing services to be provided
2. Schedule 2 - Fee Structure: Comprehensive fee breakdown, rate cards, and payment milestones
3. Schedule 3 - Key Personnel: List of key team members and their roles
4. Schedule 4 - Brand Guidelines: Client's branding requirements and guidelines
5. Schedule 5 - Service Level Agreement: Specific performance metrics and service standards
6. Schedule 6 - Approved Subcontractors: List of pre-approved third-party service providers
7. Appendix A - Required Reports: Templates and specifications for regular reporting
8. Appendix B - Approval Process: Workflow for client approvals and feedback
Advertising and Marketing
Retail
E-commerce
Technology
Financial Services
Healthcare
Consumer Goods
Entertainment
Tourism
Education
Professional Services
Real Estate
Manufacturing
Food and Beverage
Legal
Marketing
Procurement
Commercial
Finance
Compliance
Operations
Business Development
Brand Management
Marketing Director
Chief Marketing Officer
Legal Counsel
Commercial Director
Procurement Manager
Business Development Manager
Agency Director
Contract Manager
Chief Executive Officer
Operations Director
Marketing Manager
Brand Manager
Compliance Officer
Finance Director
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