The Marketing Contract serves as a legally binding agreement between parties engaging in marketing activities within Singapore's jurisdiction. This document is essential when engaging marketing agencies, consultants, or service providers, outlining specific deliverables, performance metrics, and compliance requirements. The contract addresses crucial elements such as data protection under PDPA, intellectual property rights, and adherence to Singapore's advertising standards. It provides clear guidelines for both traditional and digital marketing activities while protecting both parties' interests under Singapore law.
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1. Parties: Identification of contracting parties including registered addresses and company details
2. Background: Context of the marketing agreement and relationship between parties
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Payment Terms: Fees, payment schedule, and billing procedures
6. Term and Termination: Duration of agreement and termination provisions
7. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
8. Confidentiality: Protection of confidential information
9. Data Protection: PDPA compliance and data handling requirements
1. Performance Metrics: KPIs and measurement criteria for performance-based marketing agreements
2. Exclusivity: Exclusive rights and restrictions when exclusive marketing rights are granted
3. Territory: Geographical scope of marketing activities for international or region-specific marketing
4. Compliance with Industry Regulations: Specific industry requirements for regulated industries like financial services or healthcare
1. Schedule 1: Service Level Agreement: Detailed scope of services and delivery standards
2. Schedule 2: Fee Schedule: Detailed breakdown of fees and payment terms
3. Schedule 3: Brand Guidelines: Client's branding requirements and usage rules
4. Schedule 4: Approved Marketing Channels: List of authorized marketing platforms and channels
5. Schedule 5: Compliance Requirements: Specific regulatory requirements and compliance procedures
Relevant legal definitions
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