The Marketing Agreement is essential for businesses operating in Singapore who wish to formalize their marketing arrangements. It provides a structured framework for marketing services, incorporating Singapore's legal requirements, including the Personal Data Protection Act and advertising standards. This document is particularly relevant in today's digital age where marketing activities often involve multiple channels and complex data handling requirements. The agreement typically covers service scope, deliverables, performance metrics, and intellectual property rights while ensuring compliance with Singapore's regulatory environment.
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1. Parties: Identification and details of contracting parties
2. Background: Context and purpose of the marketing agreement
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Termination: Duration of agreement and termination conditions
6. Payment Terms: Fees, payment schedule, and related terms
7. Intellectual Property Rights: Ownership and usage rights of marketing materials
8. Confidentiality: Protection and handling of confidential information
9. Compliance with Laws: Obligations to comply with relevant marketing and advertising laws
10. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment
1. Performance Metrics: KPIs and success metrics for marketing campaigns
2. Territory Restrictions: Geographic limitations of marketing activities
3. Exclusivity: Terms regarding exclusive marketing rights
4. Data Protection: Specific provisions for handling personal data in marketing activities
5. Social Media Guidelines: Specific requirements for social media marketing
1. Schedule 1: Service Description: Detailed scope of marketing services and deliverables
2. Schedule 2: Fee Schedule: Detailed breakdown of fees and payment terms
3. Schedule 3: Brand Guidelines: Client's branding requirements and standards
4. Schedule 4: KPI Metrics: Detailed performance indicators and measurement criteria
5. Schedule 5: Compliance Requirements: Specific regulatory requirements and compliance standards
Relevant legal definitions
Clauses
Relevant Industries
Relevant Teams
Relevant Roles
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