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1. Digital Marketing Services: Specific provisions for digital marketing activities, including social media, SEO, and online advertising - include when digital marketing is part of the scope

2. Agency-Client Relationship: Provisions defining whether the relationship is exclusive or non-exclusive - include for significant marketing partnerships

3. Success Fees: Performance-based compensation structure - include when success-based payments are part of the arrangement

4. Compliance with Industry Standards: Specific industry compliance requirements - include for regulated industries

5. International Marketing: Provisions for cross-border marketing activities - include when marketing extends beyond Malaysia

6. Crisis Management: Procedures for handling marketing-related crises or controversies - include for high-profile campaigns

7. Subcontracting: Terms governing the use of subcontractors - include when subcontracting is anticipated

1. Schedule 1: Scope of Services: Detailed breakdown of marketing services, deliverables, and timelines

2. Schedule 2: Fee Schedule: Detailed pricing structure, payment milestones, and expense categories

3. Schedule 3: KPI Metrics: Specific performance indicators, measurement methods, and targets

4. Schedule 4: Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule 5: Approved Marketing Channels: List of authorized marketing platforms and channels

6. Appendix A: Campaign Brief Template: Standard template for campaign approvals and specifications

7. Appendix B: Reporting Templates: Standardized formats for performance and activity reporting