The Reseller Agreement is a crucial commercial document used when a company wishes to expand its market presence in Qatar through local distribution channels. This agreement type is particularly important given Qatar's requirements for local commercial representation and the specific provisions of its Commercial Agents Law (Law No. 8 of 2002). The document establishes the framework for appointing a local entity to resell products, defining territorial rights, exclusivity arrangements, performance targets, and compliance requirements. It's essential for companies entering or expanding in the Qatari market, especially considering local ownership requirements and commercial registration regulations. The agreement needs to balance international commercial practices with specific Qatar law requirements, making it a key instrument for establishing successful distribution relationships in the region.
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1. Parties: Identification of the supplier/manufacturer and the reseller, including full legal names, registration details, and addresses
2. Background: Context of the agreement, relationship between parties, and general business objectives
3. Definitions: Detailed definitions of key terms used throughout the agreement
4. Appointment and Territory: Scope of reseller appointment, territorial limitations, and exclusivity/non-exclusivity provisions
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Reseller Obligations: Core responsibilities of the reseller including sales targets, marketing requirements, and service standards
7. Supplier Obligations: Responsibilities of the supplier including product supply, support, and training
8. Ordering and Delivery: Process for placing orders, delivery terms, and logistics arrangements
9. Prices and Payment: Pricing structure, payment terms, and invoicing procedures
10. Intellectual Property Rights: Protection and authorized usage of trademarks, logos, and other IP
11. Confidentiality: Protection of confidential information and trade secrets
12. Warranties and Indemnities: Product warranties, representations, and indemnification provisions
13. Termination: Grounds for termination, notice requirements, and consequences of termination
14. Post-Termination: Obligations and rights of parties after termination
15. General Provisions: Standard boilerplate clauses including notices, assignment, and entire agreement
1. Marketing and Promotion: Detailed marketing requirements and cooperative advertising programs - include when marketing is a significant component of the relationship
2. Training Requirements: Specific training obligations and certification requirements - include for technical or complex products
3. Service Level Requirements: Detailed service standards and performance metrics - include for products requiring significant after-sales support
4. Import/Export Compliance: Specific provisions for international trade compliance - include when cross-border sales are involved
5. Data Protection: Specific data protection and privacy requirements - include when personal data processing is involved
6. Insurance Requirements: Detailed insurance obligations - include for high-value or high-risk products
7. Anti-Corruption Compliance: Specific anti-corruption and compliance requirements - include for international businesses or government-related sales
8. Sub-reseller Rights: Rights and restrictions regarding appointment of sub-resellers - include when sub-reseller network is contemplated
1. Products and Pricing Schedule: Detailed list of products, pricing structure, and discounts
2. Territory Definition: Detailed description of authorized sales territory including any exclusions
3. Performance Targets: Specific sales targets and performance metrics
4. Technical Requirements: Technical specifications and requirements for product handling and storage
5. Service Level Agreement: Detailed service level requirements and metrics
6. Trademark Usage Guidelines: Specific guidelines for use of supplier's trademarks and branding
7. Returns and Warranty Policy: Detailed warranty terms and returns procedures
8. Compliance Requirements: Specific regulatory and compliance requirements applicable to the territory
Relevant legal definitions
Clauses
Relevant Industries
Technology and Electronics
Consumer Goods
Industrial Equipment
Automotive
Healthcare and Medical Devices
Construction Materials
Food and Beverage
Luxury Goods
Telecommunications
Software and IT Services
Energy Products
Fashion and Apparel
Relevant Teams
Legal
Commercial
Sales
Business Development
Operations
Compliance
Finance
Supply Chain
Marketing
Channel Management
Partner Relations
International Trade
Contract Administration
Relevant Roles
Commercial Director
Business Development Manager
Sales Director
Legal Counsel
Contract Manager
Channel Manager
Distribution Manager
Country Manager
General Manager
Chief Commercial Officer
Compliance Officer
Operations Director
Regional Sales Manager
Partner Manager
Strategic Alliance Manager
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