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1. Parties: Identification of the supplier and reseller with full legal names and addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Territory: Scope of reseller appointment, territory definition, and exclusivity status
5. Rights and Obligations of the Supplier: Supplier's commitments including product supply, support, and training
6. Rights and Obligations of the Reseller: Reseller's commitments including marketing, sales efforts, and customer service
7. Ordering and Delivery: Process for placing orders, delivery terms, and lead times
8. Prices and Payment: Pricing structure, payment terms, and invoicing procedures
9. Intellectual Property Rights: Protection and usage of trademarks, logos, and other IP
10. Confidentiality: Protection of confidential information and trade secrets
11. Term and Termination: Duration of agreement and circumstances for termination
12. Post-Termination: Obligations and rights after agreement termination
13. General Provisions: Standard legal clauses including governing law, notices, and assignment
1. Minimum Purchase Requirements: Include when supplier requires minimum order quantities or values
2. Marketing and Promotion: Include when specific marketing requirements or cooperative advertising programs exist
3. Training Requirements: Include when reseller must complete specific product or sales training
4. Service Level Requirements: Include when specific customer service standards must be maintained
5. Non-Compete: Include when restricting reseller from selling competing products
6. Data Protection: Include detailed section when significant customer data processing occurs
7. Insurance Requirements: Include when specific insurance coverage is required
8. Audit Rights: Include when supplier needs right to audit reseller's records or facilities
9. E-commerce Provisions: Include when reseller will sell products online
1. Schedule 1 - Products: List of products covered by the agreement
2. Schedule 2 - Territory: Detailed description of geographical territory and any excluded areas
3. Schedule 3 - Prices and Payment Terms: Detailed pricing structure, discounts, and payment conditions
4. Schedule 4 - Service Level Requirements: Specific performance metrics and service standards
5. Schedule 5 - Trademark Usage Guidelines: Rules for using supplier's trademarks and branding
6. Schedule 6 - Reporting Requirements: Templates and specifications for required reports
7. Appendix A - Technical Requirements: Technical specifications and requirements for product handling
8. Appendix B - Returns Policy: Procedures for handling product returns and warranties
Technology and Software
Consumer Goods
Electronics
Automotive
Industrial Equipment
Medical Devices
Telecommunications
Fashion and Apparel
Food and Beverage
Construction Materials
Pharmaceuticals
Machinery and Tools
Legal
Sales
Commercial
Business Development
Distribution
Compliance
Partner Relations
Supply Chain
Operations
Finance
Product Management
Chief Executive Officer
Commercial Director
Sales Director
Business Development Manager
Channel Manager
Legal Counsel
Contracts Manager
Distribution Manager
Sales Operations Manager
Compliance Officer
Product Manager
Account Manager
Partner Relations Manager
Supply Chain Manager
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