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1. Parties: Identifies and provides full legal details of the supplier and reseller
2. Background: Sets out the context of the agreement, including the supplier's business, products, and desire to appoint reseller
3. Definitions: Defines key terms used throughout the agreement
4. Appointment and Territory: Establishes the reseller's appointment, whether exclusive or non-exclusive, and defines the territorial scope
5. Reseller Obligations: Details the core responsibilities and commitments of the reseller
6. Supplier Obligations: Outlines the supplier's commitments and support to the reseller
7. Ordering and Delivery: Specifies the process for ordering products and delivery terms
8. Prices and Payment: Details pricing structure, payment terms, and invoicing procedures
9. Intellectual Property Rights: Addresses the use of trademarks, branding, and other IP
10. Confidentiality: Protects confidential information exchanged between parties
11. Term and Termination: Specifies agreement duration and termination provisions
12. Post-Termination: Outlines obligations and rights after agreement termination
13. General Provisions: Contains standard boilerplate clauses including notices, assignment, and governing law
1. Performance Targets: Sets minimum purchase or sales targets, used when supplier wants to ensure minimum performance levels
2. Marketing and Promotion: Details marketing requirements and cost sharing, relevant for agreements where specific promotional activities are required
3. Training Requirements: Specifies training obligations for reseller staff, important for technical or complex products
4. Customer Support: Defines support responsibilities, necessary when reseller must provide after-sales service
5. Warranty Provisions: Details warranty terms and processes, important for products with specific warranty requirements
6. Insurance Requirements: Specifies required insurance coverage, relevant for high-value or high-risk products
7. Data Protection: Addresses personal data handling, necessary when customer data is processed
8. Anti-Corruption Compliance: Include for international sales or when dealing with government sectors
9. Import/Export Compliance: Necessary for international reseller arrangements
1. Products Schedule: Lists all products covered by the agreement with specifications and prices
2. Territory Definition: Detailed description of geographical territory and any exclusions
3. Commission Structure: Detailed breakdown of pricing tiers and commission calculations
4. Service Level Agreement: Specific performance metrics and service standards
5. Technical Requirements: Technical specifications and compatibility requirements
6. Trademark Usage Guidelines: Detailed rules for use of supplier's trademarks and branding
7. Reporting Templates: Standard forms for regular reporting requirements
8. Return and Warranty Procedures: Detailed processes for handling returns and warranty claims
Technology and Electronics
Consumer Goods
Automotive
Industrial Equipment
Software and Digital Products
Pharmaceuticals and Healthcare
Fashion and Luxury Goods
Telecommunications
Construction Materials
Food and Beverage
Legal
Commercial
Sales
Business Development
Procurement
Operations
Compliance
Channel Management
Contract Management
Partner Relations
Commercial Director
Sales Director
Channel Manager
Business Development Manager
Legal Counsel
Procurement Manager
Operations Director
Compliance Officer
Distribution Manager
Contract Manager
Chief Commercial Officer
Regional Sales Manager
Partner Management Director
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